inertia selling

简明释义

惯性推销,惯性销售法

英英释义

例句

1.Many companies engage in inertia selling to keep their existing customers subscribed to services they no longer use.

许多公司采取惯性销售来让现有客户继续订阅他们不再使用的服务。

2.To avoid inertia selling, it's important for consumers to regularly review their subscriptions and cancel those they no longer need.

为了避免惯性销售，消费者定期审查他们的订阅并取消不再需要的项目是很重要的。

3.The gym's annual membership renewal process is a classic example of inertia selling, as many members forget to cancel their subscriptions.

健身房的年度会员续费过程是一个经典的惯性销售例子，因为许多会员忘记取消他们的订阅。

4.The software company used inertia selling tactics to retain users, making it difficult to cancel the subscription online.

该软件公司使用惯性销售策略来留住用户，使得在线取消订阅变得困难。

5.Consumers often fall prey to inertia selling when they don't actively opt out of free trials that convert into paid subscriptions.

消费者常常在没有主动选择退出转为付费订阅的免费试用时，成为惯性销售的受害者。

作文

In today's fast-paced consumer market, businesses are constantly seeking innovative ways to attract and retain customers. One such strategy that has come under scrutiny is inertia selling. This term refers to a practice where a company continues to supply goods or services to a customer who has not explicitly agreed to receive them, often relying on the customer's passive acceptance rather than active consent. This approach can lead to significant ethical concerns and potential legal issues, making it crucial for both consumers and businesses to understand its implications.The concept of inertia selling can be particularly problematic in subscription-based services. For instance, a company may offer a free trial period for its service, after which the customer is automatically charged unless they take action to cancel. Many consumers forget to opt-out, resulting in unexpected charges on their credit cards. This practice can create frustration and distrust among customers, as they feel trapped in a service they did not intend to continue using. From a business perspective, while inertia selling might seem like an effective way to increase revenue, it can backfire. Customers who feel deceived or manipulated are less likely to remain loyal to a brand. They may share their negative experiences through online reviews or social media, which can tarnish a company's reputation. In the digital age, where information spreads rapidly, maintaining a positive image is crucial for any business's long-term success.Moreover, the legality of inertia selling varies across different jurisdictions. Some countries have implemented strict regulations to protect consumers from such practices, requiring companies to obtain explicit consent before charging customers. Businesses that fail to comply with these regulations may face hefty fines and legal repercussions. Therefore, understanding the legal landscape surrounding inertia selling is essential for companies operating in multiple regions.Ethically, companies should strive to foster transparency and trust with their customers. Instead of relying on inertia selling tactics, businesses can adopt more customer-friendly practices, such as sending reminders before the end of a trial period or providing clear information about subscription terms. By doing so, they not only enhance customer satisfaction but also build a loyal customer base that is more likely to recommend their services to others.In conclusion, inertia selling is a controversial practice that can have negative consequences for both consumers and businesses. While it may offer short-term gains, the long-term impact on customer trust and company reputation can be detrimental. As the marketplace continues to evolve, it is imperative for companies to prioritize ethical practices and transparent communication over manipulative sales tactics. By doing so, they can create a more sustainable business model that benefits everyone involved. Understanding and addressing the implications of inertia selling will ultimately lead to a healthier and more equitable marketplace.

在当今快节奏的消费市场中，企业不断寻求创新的方法来吸引和留住客户。其中一种受到审查的策略是惯性销售。这个术语指的是一种做法，即公司继续向未明确同意接收商品或服务的客户提供产品，通常依赖于客户的被动接受而非主动同意。这种方法可能导致重大的伦理问题和潜在的法律问题，因此消费者和企业都必须理解其影响。惯性销售的概念在基于订阅的服务中尤为棘手。例如，一家公司可能会提供一个免费的试用期，之后如果客户不采取行动取消，他们就会自动收费。许多消费者忘记选择退出，导致信用卡上出现意外费用。这种做法可能会引发客户的沮丧和不信任，因为他们感觉被困在一个他们并不打算继续使用的服务中。从商业的角度来看，虽然惯性销售似乎是一种有效的增加收入的方法，但它可能适得其反。感到被欺骗或操纵的客户不太可能对品牌保持忠诚。他们可能通过在线评论或社交媒体分享负面经历，这可能会损害公司的声誉。在数字时代，信息传播迅速，维护积极形象对任何企业的长期成功至关重要。此外，惯性销售的合法性因不同司法管辖区而异。一些国家已经实施了严格的法规，以保护消费者免受此类做法的侵害，要求公司在向客户收费之前获得明确的同意。未能遵守这些法规的企业可能面临高额罚款和法律后果。因此，了解与惯性销售相关的法律环境对于在多个地区运营的公司至关重要。从伦理角度来看，公司应努力与客户建立透明和信任的关系。企业可以采用更以客户为中心的做法，例如在试用期结束前发送提醒或提供有关订阅条款的清晰信息，而不是依赖于惯性销售策略。通过这样做，他们不仅提升了客户满意度，还建立了更有可能向他人推荐其服务的忠实客户群。总之，惯性销售是一种有争议的做法，可能对消费者和企业产生负面影响。尽管它可能带来短期收益，但对客户信任和公司声誉的长期影响可能是有害的。随着市场的不断发展，企业必须优先考虑道德实践和透明沟通，而不是操纵性销售策略。通过这样做，他们可以创造一个对所有参与者都有利的可持续商业模式。理解和应对惯性销售的影响，最终将导致一个更健康和更公平的市场。