fixed resale price

简明释义

固定转售价格

英英释义

例句

1.The fixed resale price policy helps maintain brand value and prevents price wars among retailers.

该固定转售价格政策有助于维护品牌价值，防止零售商之间的价格战。

2.Consumers often appreciate the stability provided by a fixed resale price for popular products.

消费者通常欣赏流行产品提供的固定转售价格所带来的稳定性。

3.The company set a fixed resale price for its new product to ensure consistent profit margins.

公司为其新产品设定了一个固定转售价格以确保利润率的一致性。

4.Under the agreement, all distributors must sell the item at the fixed resale price to maintain fairness.

根据协议，所有分销商必须以固定转售价格出售该商品以保持公平。

5.Retailers must adhere to the fixed resale price established by the manufacturer to avoid penalties.

零售商必须遵守制造商设定的固定转售价格以避免处罚。

作文

The concept of a fixed resale price is significant in the world of commerce and retail. A fixed resale price refers to a predetermined price set by the manufacturer or supplier, which retailers must adhere to when selling a product. This practice is often implemented to maintain brand value and ensure that consumers receive consistent pricing across different retail outlets. For instance, if a popular electronic brand decides to set a fixed resale price for its latest smartphone, it prevents retailers from undercutting each other and creating price wars that could devalue the product's brand image.In many cases, manufacturers believe that maintaining a fixed resale price helps in preserving the perceived value of their products. When consumers see a product consistently priced across various stores, it instills a sense of trust and reliability. They are less likely to question the quality of the product when they know that it is being sold at a standard price. Furthermore, a fixed resale price can help smaller retailers compete against larger chains by ensuring that they are not forced to lower their prices just to attract customers. This creates a more level playing field in the retail environment.However, the implementation of a fixed resale price can also lead to controversies. Critics argue that it restricts free market competition and can lead to higher prices for consumers. When retailers cannot set their own prices, they may lack the flexibility to offer discounts or promotions that could benefit consumers. This debate often leads to discussions about the legality of fixed resale prices in various countries, with some jurisdictions considering them to be a form of price-fixing, which is illegal under antitrust laws.Despite these concerns, many brands continue to support the idea of a fixed resale price. They argue that it protects their investments in marketing and brand development. When a company spends significant resources on advertising and promoting a product, they want to ensure that the product retains its value in the eyes of consumers. By enforcing a fixed resale price, they can mitigate the risk of price erosion caused by aggressive discounting strategies employed by some retailers.In conclusion, the concept of a fixed resale price plays a crucial role in how products are marketed and sold in the retail sector. While it has its advantages in maintaining brand integrity and ensuring fair competition among retailers, it also raises important questions about consumer choice and market dynamics. As the retail landscape continues to evolve, it will be interesting to see how the debate around fixed resale prices develops and what impact it will have on both consumers and businesses alike.

“固定转售价格”的概念在商业和零售世界中具有重要意义。“固定转售价格”是指由制造商或供应商设定的预先确定的价格，零售商在销售产品时必须遵循这一价格。这种做法通常用于维护品牌价值，确保消费者在不同零售店获得一致的定价。例如，如果一个受欢迎的电子品牌决定为其最新智能手机设定一个“固定转售价格”，这就可以防止零售商之间相互削价，从而引发价格战，可能会贬低产品的品牌形象。在许多情况下，制造商认为维持“固定转售价格”有助于保持其产品的感知价值。当消费者在各个商店看到一款产品的价格始终如一时，这会让他们产生信任和可靠感。消费者不太可能质疑产品的质量，因为他们知道该产品以标准价格出售。此外，“固定转售价格”可以帮助小型零售商与大型连锁店竞争，确保他们不必为了吸引顾客而被迫降低价格。这在零售环境中创造了一个更公平的竞争环境。然而，实施“固定转售价格”也可能引发争议。批评者认为，这限制了自由市场竞争，并可能导致消费者价格上涨。当零售商无法自行设定价格时，他们可能缺乏提供折扣或促销的灵活性，这对消费者是有利的。这场辩论常常引发关于“固定转售价格”在不同国家合法性的讨论，一些司法管辖区认为这是一种价格操控，而根据反垄断法是非法的。尽管存在这些担忧，许多品牌仍然继续支持“固定转售价格”的理念。他们认为这保护了他们在营销和品牌开发中的投资。当一家公司在广告和推广产品上花费大量资源时，他们希望确保产品在消费者眼中保持其价值。通过执行“固定转售价格”，他们可以降低由于某些零售商采用激进的折扣策略而造成的价格侵蚀风险。总之，“固定转售价格”的概念在零售行业中如何营销和销售产品中扮演着至关重要的角色。虽然它在维护品牌完整性和确保零售商之间公平竞争方面具有优势，但也引发了有关消费者选择和市场动态的重要问题。随着零售环境的不断发展，围绕“固定转售价格”的辩论将如何发展以及对消费者和企业的影响将是非常有趣的。