emotional buying motives

简明释义

购买的感情动机

英英释义

例句

1.Consumers often make impulsive purchases driven by emotional buying motives 情感购买动机, such as the desire to feel happy.

消费者常常因为想要感到快乐等情感购买动机而进行冲动消费。

2.The success of many products lies in their ability to connect with emotional buying motives 情感购买动机 of potential buyers.

许多产品的成功在于它们能够与潜在买家的情感购买动机建立联系。

3.Advertisers often tap into emotional buying motives 情感购买动机 to evoke feelings of nostalgia in their campaigns.

广告商常常利用情感购买动机来在他们的广告中唤起怀旧的情感。

4.Many luxury brands appeal to consumers' emotional buying motives 情感购买动机 by creating a sense of exclusivity.

许多奢侈品牌通过营造排他感来吸引消费者的情感购买动机。

5.Understanding emotional buying motives 情感购买动机 can help marketers design better products that resonate with their audience.

理解情感购买动机可以帮助营销人员设计出更能引起目标受众共鸣的产品。

作文

In the world of consumer behavior, understanding the reasons behind why people make purchases is crucial for businesses. One of the most significant factors influencing buying decisions is what we call emotional buying motives (情感购买动机). These motives refer to the feelings and emotions that drive a consumer to buy a product or service, rather than just the logical reasoning behind it. While many purchases are made based on practical needs, a large number of them are influenced by emotional factors such as desire, fear, love, and nostalgia.For instance, consider the case of luxury brands. When a person buys an expensive handbag, they are not merely paying for the material and craftsmanship but are often motivated by a desire to feel important or successful. This is a classic example of emotional buying motives (情感购买动机) at play. The consumer may associate the brand with status and prestige, which fulfills their emotional need for recognition and self-worth. Thus, marketers must tap into these emotional triggers to effectively reach their target audience.Another example can be found in the realm of food marketing. Advertisements often depict families enjoying meals together, evoking feelings of warmth and happiness. When consumers see these images, they may be driven by emotions related to family bonding and nostalgia for their own childhood experiences. This connection between food and emotion highlights how emotional buying motives (情感购买动机) can significantly influence purchasing behavior.Moreover, fear is another powerful emotion that can drive buying decisions. Consider the health and wellness industry; many products are marketed with an emphasis on safety and prevention. For example, a consumer might purchase vitamins or supplements because they fear illness or want to maintain good health. In this case, the emotional buying motives (情感购买动机) are rooted in the desire for security and well-being.Understanding emotional buying motives (情感购买动机) also helps businesses develop more effective marketing strategies. By creating advertisements that resonate emotionally with consumers, companies can foster a deeper connection with their audience. This connection can lead to brand loyalty, as consumers are more likely to return to brands that evoke positive feelings.In conclusion, emotional buying motives (情感购买动机) play a vital role in shaping consumer behavior. By recognizing the emotional aspects of purchasing decisions, businesses can tailor their marketing efforts to appeal to these motives. Whether it’s through evoking feelings of luxury, family, or security, understanding the emotional drivers behind purchases can lead to greater success in the marketplace. As consumers become increasingly aware of their own motivations, companies that can effectively tap into these emotions will undoubtedly thrive in a competitive landscape.