cooperative advertising

简明释义

共同付费广告

英英释义

例句

1.The tourism board encouraged hotels to join in a cooperative advertising initiative to attract more visitors.

旅游局鼓励酒店参与一个合作广告计划，以吸引更多游客。

2.The local grocery store participated in a cooperative advertising campaign with the soda company to increase sales.

当地的杂货店与饮料公司合作进行了一次合作广告活动，以增加销售。

3.Through cooperative advertising, small businesses can share costs and reach a wider audience.

通过合作广告，小企业可以分摊成本并接触更广泛的受众。

4.By engaging in cooperative advertising, the restaurant was able to partner with local farms to highlight fresh ingredients.

通过参与合作广告，这家餐厅能够与当地农场合作，突出新鲜食材。

5.The car dealership used cooperative advertising funds from the manufacturer to promote their new models.

汽车经销商利用制造商提供的合作广告资金来推广他们的新车型。

作文

In today's competitive market, businesses are constantly seeking innovative ways to promote their products and services. One effective strategy that has gained popularity among companies is cooperative advertising. This marketing approach involves a partnership between manufacturers and retailers where both parties share the costs and responsibilities of advertising. By collaborating, they can maximize their reach and impact while minimizing individual expenses.The concept of cooperative advertising is rooted in the idea that two heads are better than one. When a manufacturer produces a product, they often rely on retailers to sell it. However, retailers may not have the budget or resources to advertise effectively on their own. By working together, both parties can create a more robust advertising campaign that benefits them both. For example, a beverage company might partner with a local grocery store to run ads promoting a new drink. The manufacturer provides funding for the advertisement, while the retailer displays it prominently in their store.One of the main advantages of cooperative advertising is cost-sharing. Advertising can be expensive, and small businesses may struggle to allocate sufficient funds for marketing. However, by pooling resources with another entity, they can produce higher-quality advertisements that reach a broader audience. This collaboration not only reduces financial strain but also allows for more creative and impactful marketing strategies.Additionally, cooperative advertising can enhance brand visibility. When a manufacturer partners with a well-known retailer, their product gains exposure to the retailer's established customer base. This is particularly beneficial for new brands trying to enter a competitive market. By associating with a reputable retailer, they can leverage the retailer's credibility and attract more customers.Moreover, cooperative advertising fosters stronger relationships between manufacturers and retailers. It encourages open communication and collaboration, leading to a better understanding of each other's needs and goals. This partnership can result in improved sales performance and customer satisfaction. When both parties work together, they can create a seamless shopping experience for consumers, which ultimately drives sales.However, there are challenges associated with cooperative advertising as well. It requires careful planning and coordination between the manufacturer and the retailer. Both parties must agree on the advertising strategy, target audience, and budget allocation. If there is a lack of communication or misalignment of goals, the campaign may not be as successful as anticipated. Therefore, it is crucial for both parties to establish clear expectations and maintain an ongoing dialogue throughout the process.In conclusion, cooperative advertising offers numerous benefits for businesses looking to enhance their marketing efforts. By sharing costs and resources, manufacturers and retailers can create impactful advertising campaigns that reach a wider audience. This collaboration not only reduces financial burdens but also strengthens partnerships and improves brand visibility. While challenges may arise, effective communication and planning can help ensure the success of these joint advertising initiatives. As the market continues to evolve, cooperative advertising will likely remain a valuable strategy for businesses aiming to thrive in a competitive landscape.

在当今竞争激烈的市场中，企业不断寻求创新的方法来推广他们的产品和服务。一种在公司中越来越受欢迎的有效策略是合作广告。这种营销方法涉及制造商和零售商之间的合作，双方共同承担广告的费用和责任。通过合作，他们可以在最大限度地提高影响力的同时，减少各自的开支。合作广告的概念源于两个头脑总比一个好。当制造商生产一种产品时，他们通常依赖零售商来销售它。然而，零售商可能没有足够的预算或资源来有效地进行广告宣传。通过共同努力，双方可以创建更强大的广告活动，使他们都受益。例如，一家饮料公司可能与当地一家杂货店合作，推出广告宣传一种新饮料。制造商为广告提供资金，而零售商则在其商店中显著展示广告。合作广告的主要优势之一是成本分担。广告可能很昂贵，小型企业可能难以分配足够的资金用于营销。然而，通过与另一个实体汇聚资源，他们可以制作出更高质量的广告，覆盖更广泛的受众。这种合作不仅减轻了财务压力，还允许更具创意和影响力的营销策略。此外，合作广告还可以增强品牌的可见性。当制造商与知名零售商合作时，他们的产品获得了零售商既有客户群体的曝光。这对于试图进入竞争市场的新品牌尤其有利。通过与声誉良好的零售商建立联系，他们可以利用零售商的信誉，吸引更多客户。此外，合作广告促进了制造商和零售商之间更强的关系。它鼓励开放的沟通与合作，从而更好地理解彼此的需求和目标。这种伙伴关系可以提高销售业绩和客户满意度。当双方共同努力时，他们可以为消费者创造无缝的购物体验，从而推动销售。然而，合作广告也面临一些挑战。这需要制造商和零售商之间的精心规划和协调。双方必须就广告策略、目标受众和预算分配达成一致。如果缺乏沟通或目标不一致，活动可能不会如预期般成功。因此，双方必须在整个过程中建立明确的期望，并保持持续的对话。总之，合作广告为希望增强营销工作的企业提供了许多好处。通过共享成本和资源，制造商和零售商可以创建影响力强的广告活动，覆盖更广泛的受众。这种合作不仅减少了财务负担，还加强了合作伙伴关系，提高了品牌的可见性。尽管可能会出现挑战，但有效的沟通和规划可以帮助确保这些联合广告活动的成功。随着市场的不断发展，合作广告可能仍将是企业在竞争环境中蓬勃发展的宝贵策略。