competitive price

简明释义

公开招标价格

英英释义

例句

1.The company prides itself on delivering quality services at a competitive price.

公司以提供具有竞争力的价格的优质服务而自豪。

2.We compare our offerings with others to maintain a competitive price strategy.

我们将自己的产品与其他产品进行比较，以维持具有竞争力的价格策略。

3.They reduced their rates to offer a competitive price in response to customer feedback.

他们降低了价格，以回应客户反馈，提供具有竞争力的价格。

4.Our new product is offered at a competitive price to attract more customers.

我们的新产品以具有竞争力的价格提供，以吸引更多客户。

5.To stay ahead of the market, we need to ensure our prices are competitive.

为了在市场中保持领先，我们需要确保我们的价格是有竞争力的。

作文

In today's global marketplace, businesses are constantly striving to attract customers and increase their sales. One of the most effective ways to achieve this is by offering products at a competitive price. A competitive price refers to a pricing strategy where a company sets its prices in line with or slightly lower than its competitors to attract more customers. This approach is essential for businesses that want to maintain or grow their market share in an increasingly crowded environment.To illustrate the importance of a competitive price, consider the retail industry. Retailers often face fierce competition from both brick-and-mortar stores and online platforms. If a customer can find the same product at a lower price elsewhere, they are likely to make their purchase from that competitor. Therefore, retailers must carefully analyze their pricing strategies to ensure they remain appealing to consumers.Moreover, a competitive price can also enhance a brand's reputation. When customers perceive that they are getting good value for their money, they are more likely to return for future purchases and recommend the brand to others. For instance, companies like Walmart have built their entire business model around offering low prices, which has allowed them to dominate the retail sector. Their commitment to providing a competitive price has not only attracted a loyal customer base but has also set a standard for other retailers to follow.However, setting a competitive price is not without its challenges. Companies must balance the need to remain affordable with the necessity of maintaining profit margins. This often requires careful cost management and efficiency improvements within the organization. For example, a manufacturer might invest in more efficient production processes to reduce costs, allowing them to offer a competitive price without sacrificing quality.Additionally, businesses must be aware of the potential pitfalls of constantly lowering prices. While it may initially attract customers, a relentless focus on being the cheapest option can lead to a race to the bottom, where companies slash prices to unsustainable levels. This can ultimately harm the industry as a whole and diminish the perceived value of products. Instead, companies should aim to offer a competitive price while also emphasizing the unique features and benefits of their products that justify their pricing.In conclusion, a competitive price is a crucial element of successful business strategy in today’s economy. It helps attract customers, build brand loyalty, and maintain market presence. However, businesses must approach pricing with a balanced perspective, ensuring they do not compromise quality or profitability in the pursuit of being the lowest-cost provider. By strategically positioning themselves in the market, companies can thrive while offering a competitive price that resonates with consumers, ultimately leading to long-term success and sustainability.

在当今全球市场中，企业不断努力吸引客户并增加销售。实现这一目标的最有效方法之一是以竞争价格提供产品。竞争价格指的是一种定价策略，公司将其价格设定为与竞争对手保持一致或略低于竞争对手，以吸引更多客户。这种方法对于希望在日益拥挤的环境中维持或增长市场份额的企业至关重要。为了说明竞争价格的重要性，可以考虑零售行业。零售商通常面临来自实体店和在线平台的激烈竞争。如果客户能够在其他地方找到相同产品的更低价格，他们很可能会选择从竞争对手那里购买。因此，零售商必须仔细分析他们的定价策略，以确保他们对消费者保持吸引力。此外，竞争价格还可以提升品牌声誉。当客户认为他们获得了物有所值的商品时，他们更可能在未来进行回购并向他人推荐该品牌。例如，沃尔玛（Walmart）就是围绕低价建立整个商业模式的公司，这使它在零售行业中占据主导地位。他们对提供竞争价格的承诺不仅吸引了忠实的客户群体，还为其他零售商树立了榜样。然而，设定竞争价格并非没有挑战。企业必须在保持可负担性与维护利润率之间取得平衡。这通常需要在组织内部进行仔细的成本管理和效率提升。例如，制造商可能会投资于更高效的生产流程，以降低成本，从而在不牺牲质量的情况下提供竞争价格。此外，企业必须意识到不断降低价格的潜在陷阱。虽然这可能最初吸引客户，但对成为最低价选项的无休止追求可能导致价格竞争的恶性循环，企业削减价格至不可持续的水平。这最终可能对整个行业造成伤害，并降低产品的感知价值。相反，企业应旨在提供竞争价格，同时强调其产品的独特特征和优点，以证明其定价的合理性。总之，竞争价格是当今经济中成功商业战略的关键要素。它有助于吸引客户、建立品牌忠诚度并维持市场存在。然而，企业必须以平衡的视角看待定价，确保在追求成为最低成本提供者的过程中不牺牲质量或盈利能力。通过在市场中进行战略定位，企业可以在提供与消费者产生共鸣的竞争价格的同时蓬勃发展，最终实现长期的成功和可持续性。