cost-oriented pricing

简明释义

根据成本定价

英英释义

例句

1.During the financial review, the manager emphasized the importance of cost-oriented pricing 成本导向定价 for budgeting.

在财务审查中，经理强调了成本导向定价 cost-oriented pricing对预算的重要性。

2.The company decided to adopt cost-oriented pricing 成本导向定价 to ensure that all production costs were covered.

公司决定采用成本导向定价 cost-oriented pricing，以确保所有生产成本都得到覆盖。

3.The restaurant used cost-oriented pricing 成本导向定价 to determine the price of each dish based on ingredient costs.

这家餐厅使用成本导向定价 cost-oriented pricing根据原材料成本来确定每道菜的价格。

4.Implementing cost-oriented pricing 成本导向定价 helped the startup maintain a sustainable profit margin.

实施成本导向定价 cost-oriented pricing帮助初创公司维持了可持续的利润率。

5.By using cost-oriented pricing 成本导向定价, the business was able to set prices that reflected their expenses.

通过使用成本导向定价 cost-oriented pricing，企业能够设定反映其费用的价格。

作文

In the world of business, pricing strategies play a crucial role in determining a company's success. One such strategy is cost-oriented pricing, which focuses primarily on the costs incurred in producing a product or service. This approach is particularly beneficial for companies that want to ensure they cover their expenses while also making a profit. By understanding the concept of cost-oriented pricing—or 成本导向定价 in Chinese—businesses can make informed decisions about how to set their prices effectively.The essence of cost-oriented pricing lies in calculating the total costs associated with a product, including materials, labor, and overhead expenses. Once these costs are determined, a markup percentage is added to establish the final selling price. For example, if a company spends $50 to produce a gadget and decides on a markup of 20%, the selling price would be $60. This method ensures that all costs are covered and provides a clear framework for pricing.One of the primary advantages of cost-oriented pricing is its simplicity. Businesses can easily calculate their costs and apply a consistent markup, making it straightforward to implement. This method is particularly useful for manufacturers and retailers who deal with tangible products, as it allows them to maintain a stable profit margin regardless of market fluctuations.However, cost-oriented pricing is not without its drawbacks. One significant limitation is that it does not take into account the perceived value of the product to the customer. In competitive markets, customers may be willing to pay more for a product that they perceive as higher quality or more desirable. If a company strictly adheres to a cost-oriented pricing strategy, it risks setting prices too low or too high, potentially alienating customers or sacrificing profit margins.Additionally, cost-oriented pricing can lead to inflexibility in pricing strategies. In industries where competition is fierce, businesses must be able to adapt their prices based on market demand and competitor pricing. Relying solely on cost calculations may hinder a company's ability to respond to changes in the market landscape.To overcome these challenges, many businesses combine cost-oriented pricing with other pricing strategies. For instance, they might use market research to gauge customer willingness to pay, allowing them to adjust their prices accordingly. By integrating both cost analysis and market insights, companies can create a more robust pricing strategy that balances profitability with customer satisfaction.Moreover, understanding the broader context of cost-oriented pricing helps businesses position themselves strategically within their industry. It encourages them to evaluate their cost structures continuously and seek efficiencies that could lower production costs. This ongoing assessment can lead to improved profitability over time, even if the initial pricing strategy is based on cost.In conclusion, cost-oriented pricing is a valuable pricing strategy that offers several benefits, including simplicity and cost coverage. However, businesses must be cautious not to rely solely on this method, as it can limit their flexibility and responsiveness to market conditions. By incorporating customer perceptions and market dynamics into their pricing strategies, companies can enhance their competitiveness and ensure long-term success. Understanding cost-oriented pricing—or 成本导向定价—is essential for any business looking to navigate the complexities of pricing in today’s marketplace.

在商业世界中，定价策略在决定公司成功方面起着至关重要的作用。其中一种策略是成本导向定价，它主要关注生产产品或服务所产生的成本。这种方法特别适合那些希望确保覆盖费用并获得利润的公司。通过理解成本导向定价的概念——在中文中为成本导向定价——企业可以做出明智的决策，确定如何有效地设定价格。成本导向定价的本质在于计算与产品相关的总成本，包括材料、劳动力和间接费用。一旦确定了这些成本，就会添加一个加成百分比以确定最终售价。例如，如果一家公司生产一个小工具的成本为50美元，并决定加成20%，那么售价将为60美元。这种方法确保所有成本都得到覆盖，并提供了一个清晰的定价框架。成本导向定价的主要优点之一是其简单性。企业可以轻松计算其成本并应用一致的加成，使其易于实施。这种方法对于制造商和零售商尤其有用，因为它允许他们在市场波动的情况下保持稳定的利润率。然而，成本导向定价并非没有缺陷。一个显著的限制是它没有考虑到客户对产品的感知价值。在竞争激烈的市场中，客户可能愿意为他们认为质量更高或更具吸引力的产品支付更多。如果一家公司严格遵循成本导向定价策略，它可能会导致价格过低或过高，从而可能疏远客户或牺牲利润率。此外，成本导向定价可能导致定价策略的灵活性不足。在竞争激烈的行业中，企业必须能够根据市场需求和竞争对手的定价调整其价格。单靠成本计算可能会妨碍公司应对市场环境变化的能力。为了克服这些挑战，许多企业将成本导向定价与其他定价策略结合使用。例如，他们可能会利用市场研究来评估客户的支付意愿，从而相应地调整价格。通过整合成本分析和市场洞察，企业可以创建更强大的定价策略，平衡盈利能力和客户满意度。此外，了解成本导向定价的更广泛背景可以帮助企业在行业内战略性地定位自己。它鼓励他们不断评估自身的成本结构，并寻求降低生产成本的效率。这种持续的评估可以随着时间的推移改善盈利能力，即使最初的定价策略是基于成本的。总之，成本导向定价是一种有价值的定价策略，提供了多种好处，包括简单性和成本覆盖。然而，企业必须谨慎，不要仅仅依赖这种方法，因为这可能限制它们的灵活性和对市场条件的响应能力。通过将客户感知和市场动态纳入其定价策略，公司可以增强其竞争力，确保长期成功。理解成本导向定价——或成本导向定价——对于任何希望在当今市场中应对定价复杂性的企业来说都是至关重要的。