sell at a premium

简明释义

高于票面价格出售

英英释义

例句

1.Limited edition sneakers sell at a premium 以溢价出售 among collectors.

限量版运动鞋在收藏家中以溢价出售。

2.Luxury brands often sell at a premium 以溢价出售 because of their exclusive designs.

奢侈品牌通常因为其独特设计而以溢价出售。

3.During the holiday season, many retailers sell at a premium 以溢价出售 due to high demand.

在假期季节，许多零售商由于需求旺盛而以溢价出售。

4.In a hot real estate market, houses sell at a premium 以溢价出售 compared to their assessed values.

在火热的房地产市场中，房屋相比评估价值以溢价出售。

5.Tickets for the championship game sell at a premium 以溢价出售 as the event approaches.

随着比赛临近，冠军赛的门票以溢价出售。

作文

In the world of finance and business, pricing strategies play a crucial role in determining the success of a product or service. One term that often arises in discussions about pricing is 'sell at a premium'. To sell at a premium means to offer a product or service at a price higher than its regular market value, often due to perceived quality, brand reputation, or exclusivity. This strategy can be particularly effective in luxury markets where consumers are willing to pay more for perceived value.For instance, consider a high-end fashion brand that launches a new collection. The company may decide to sell at a premium by pricing their items significantly higher than similar products from less recognized brands. This pricing approach not only reflects the quality of the materials used but also the craftsmanship involved in creating each piece. Consumers are often drawn to these products because they associate a higher price with better quality and status.Moreover, technology companies frequently employ this strategy when releasing new gadgets. When a tech giant introduces the latest smartphone, it often sells at a premium compared to older models or competitors’ offerings. This is because the company has invested heavily in research and development, marketing, and building a strong brand image. Customers are often eager to pay extra for the latest features and innovations, believing that they are purchasing not just a device, but a symbol of status.However, selling at a premium is not without its risks. Companies must ensure that the quality of their product matches the high price point. If consumers feel that they are not getting their money's worth, it can lead to negative reviews and a damaged reputation. Additionally, if competitors begin to offer similar quality at lower prices, it can undermine the premium pricing strategy.In conclusion, the ability to sell at a premium is a powerful tool in the arsenal of marketers and business leaders. It requires a deep understanding of consumer psychology, market trends, and the competitive landscape. When executed effectively, it can lead to increased profits and a loyal customer base. However, businesses must remain vigilant and ensure that they deliver on the promises that come with a premium price tag. Ultimately, the goal is to create a perception of value that justifies the higher cost, making customers feel satisfied with their purchase and eager to return for more.

在金融和商业的世界中，定价策略在决定产品或服务的成功方面发挥着至关重要的作用。一个经常出现在定价讨论中的术语是“以溢价销售”。以溢价销售意味着以高于其正常市场价值的价格提供产品或服务，这通常是由于感知的质量、品牌声誉或独特性。这种策略在奢侈品市场中特别有效，因为消费者愿意为感知的价值支付更多。例如，考虑一家高端时尚品牌推出的新系列。公司可能决定< span>以溢价销售，通过将其商品的价格显著高于不太知名品牌的类似产品。这种定价方法不仅反映了所用材料的质量，还反映了制作每件作品所需的工艺。消费者通常被这些产品吸引，因为他们将更高的价格与更好的质量和地位联系在一起。此外，科技公司在发布新小工具时经常采用这种策略。当一家科技巨头推出最新智能手机时，它通常< span>以溢价销售，与旧型号或竞争对手的产品相比，价格要高得多。这是因为该公司在研发、营销和建立强大品牌形象方面投入了大量资金。客户往往渴望为最新的功能和创新支付额外费用，认为他们购买的不仅仅是一款设备，而是一种地位的象征。然而，以溢价销售并非没有风险。公司必须确保其产品的质量与高价格相匹配。如果消费者觉得自己没有得到物有所值的产品，可能会导致负面评价和声誉受损。此外，如果竞争对手开始以更低的价格提供类似质量的产品，可能会破坏溢价定价策略。总之，能够< span>以溢价销售是市场营销人员和商业领袖手中的一项强大工具。它需要深入了解消费者心理、市场趋势和竞争格局。当有效执行时，它可以带来更高的利润和忠诚的客户群。然而，企业必须保持警惕，确保他们兑现溢价价格带来的承诺。最终目标是创造一种价值感，使高成本变得合理，让客户对他们的购买感到满意，并渴望再次光顾。