exclusive distribution

简明释义

独家经销

英英释义

例句

1.The tech startup entered into an exclusive distribution agreement with a major retailer.

这家科技初创公司与一家大型零售商签订了独家分销协议。

2.By utilizing exclusive distribution, the company can control pricing and availability.

通过采用独家分销，公司可以控制价格和可用性。

3.Their strategy includes exclusive distribution to prevent competitors from accessing their products.

他们的战略包括独家分销，以防止竞争对手接触到他们的产品。

4.The luxury brand decided to pursue exclusive distribution to maintain its high-end image.

这个奢侈品牌决定采用独家分销来维持其高端形象。

5.The film studio signed an exclusive distribution deal with a popular streaming service.

这家电影制片厂与一家流行的流媒体服务签署了独家分销协议。

作文

In today's competitive market, businesses constantly seek ways to differentiate themselves and gain a competitive edge. One strategy that has proven effective is exclusive distribution. This term refers to a distribution strategy where a manufacturer grants a sole distributor the rights to sell its products within a specific territory. By limiting the number of distributors, companies can maintain better control over their brand image and pricing strategies. exclusive distribution allows businesses to create a sense of scarcity and prestige around their products, which can attract a more affluent customer base.For instance, luxury brands often utilize exclusive distribution to enhance their appeal. By restricting availability to select high-end retailers, these brands can cultivate an image of exclusivity. Customers are often willing to pay a premium for products that are not widely available, as this creates a perception of uniqueness and status. Moreover, exclusive distribution can lead to stronger relationships between manufacturers and distributors, as both parties work closely to promote and sell the product effectively.However, while exclusive distribution has its advantages, it also comes with challenges. Manufacturers must carefully choose their distributors, ensuring they align with the brand's values and target audience. If a distributor fails to represent the brand appropriately, it can damage the product's reputation and sales potential. Additionally, exclusive distribution can limit market reach. By focusing on a select few distributors, companies may miss out on opportunities to tap into broader markets through multiple channels.Another important aspect of exclusive distribution is the need for strong marketing support. Manufacturers must provide their exclusive distributors with the necessary tools and resources to succeed. This includes training, promotional materials, and advertising support. Without proper backing, even the most well-chosen distributor may struggle to drive sales.In conclusion, exclusive distribution is a powerful strategy that can help businesses enhance their brand image and increase profitability. By creating a sense of exclusivity and fostering strong partnerships with select distributors, companies can position themselves favorably in the marketplace. However, it is crucial to weigh the benefits against the potential drawbacks and ensure that the chosen distributors align with the overall brand strategy. In a world where consumer preferences are constantly evolving, the right distribution strategy can make all the difference in achieving long-term success.

在当今竞争激烈的市场中，企业不断寻求差异化自身和获得竞争优势的方法。一种被证明有效的策略是独家分销。这个术语指的是一种分销策略，其中制造商授予单一分销商在特定区域内销售其产品的权利。通过限制分销商的数量，公司可以更好地控制其品牌形象和定价策略。独家分销使企业能够围绕其产品创造稀缺性和声望，这可以吸引更富裕的客户群体。例如，奢侈品牌通常利用独家分销来增强其吸引力。通过将可用性限制在精选的高端零售商，这些品牌可以培养一种独特的形象。客户通常愿意为那些不广泛可得的产品支付溢价，因为这营造了独特性和地位的感知。此外，独家分销可以导致制造商和分销商之间更强的关系，因为双方紧密合作以有效推广和销售产品。然而，尽管独家分销有其优势，但也伴随着挑战。制造商必须仔细选择他们的分销商，确保他们与品牌的价值观和目标受众一致。如果分销商未能适当地代表品牌，可能会损害产品的声誉和销售潜力。此外，独家分销可能会限制市场覆盖率。通过专注于少数几个分销商，公司可能会错过通过多个渠道进入更广泛市场的机会。独家分销的另一个重要方面是需要强大的营销支持。制造商必须为其独家分销商提供必要的工具和资源，以便成功。这包括培训、促销材料和广告支持。如果没有适当的支持，即使是最合适的分销商也可能难以推动销售。总之，独家分销是一种强大的策略，可以帮助企业提升品牌形象并增加盈利能力。通过创造独特性和与精选分销商建立强大的合作伙伴关系，公司可以在市场上获得有利的定位。然而，至关重要的是要权衡利益与潜在缺点，并确保所选的分销商与整体品牌战略一致。在消费者偏好不断变化的世界中，正确的分销策略可以在实现长期成功方面发挥关键作用。