sell at a discount

简明释义

低于票面价格出售

英英释义

例句

1.Last season's fashion items are sold at a discount to make room for new arrivals.

上个季节的时尚商品以折扣价出售以腾出空间给新货。

2.The store decided to sell at a discount to clear out old inventory.

商店决定以折扣价出售以清理旧库存。

3.The bookstore is selling at a discount for members of the loyalty program.

这家书店正在以折扣价出售给忠诚计划的会员。

4.You can often find electronics sell at a discount during Black Friday sales.

你可以经常在黑色星期五的促销中找到电子产品以折扣价出售。

5.During the holiday season, many retailers sell at a discount to attract customers.

在假日季节，许多零售商以折扣价出售以吸引顾客。

作文

In today's competitive market, businesses often need to find ways to attract customers and increase sales. One effective strategy that many retailers use is to sell at a discount. This approach not only helps to clear out old inventory but also draws in new customers who may be hesitant to pay full price. For instance, during seasonal sales or holiday promotions, stores frequently sell at a discount to entice shoppers looking for deals. By offering products at lower prices, retailers can create a sense of urgency, encouraging consumers to make purchases before the sale ends.Moreover, selling at a discount can serve as an excellent marketing tool. When customers perceive they are getting a good deal, they are more likely to share their experiences with friends and family. This word-of-mouth promotion can lead to increased foot traffic and online visits, ultimately boosting overall sales. Additionally, when businesses sell at a discount, they can attract price-sensitive customers who might not otherwise consider their products. This expanded customer base can lead to higher sales volumes, which can offset the lower margins associated with discounted pricing.However, it is essential for companies to strike a balance when implementing discount strategies. While selling at a discount can increase sales in the short term, relying too heavily on discounts may devalue a brand in the eyes of consumers. If customers come to expect discounts, they may delay purchases, waiting for the next sale instead of buying at regular prices. Therefore, businesses must carefully plan their discounting strategies to ensure they maintain perceived value while still attracting customers.Another important consideration is the impact of selling at a discount on profit margins. While discounts can drive volume, they can also reduce profits if not managed correctly. Retailers need to analyze their cost structures and determine how much of a discount they can afford to offer without jeopardizing their bottom line. This requires a deep understanding of both fixed and variable costs, as well as customer behavior patterns.Additionally, businesses should consider the timing of their discounts. For example, selling at a discount during off-peak seasons can help maintain cash flow and keep inventory levels manageable. Conversely, offering discounts during peak seasons may lead to a loss of revenue opportunities if customers anticipate lower prices and hold off on purchasing.In conclusion, while selling at a discount can be a powerful tool for businesses looking to boost sales and attract customers, it must be approached with caution. Companies should develop thoughtful strategies that consider the long-term implications of discounting on brand perception and profitability. By finding the right balance, businesses can successfully leverage discounts to enhance their market position and achieve sustainable growth.

在当今竞争激烈的市场中，企业常常需要找到吸引顾客和增加销售额的方法。一种许多零售商使用的有效策略是以折扣价出售。这种方法不仅有助于清理旧库存，还能吸引那些可能不愿意支付全价的新顾客。例如，在季节性促销或假日促销期间，商店经常以折扣价出售，以诱惑寻找优惠的购物者。通过以较低的价格提供产品，零售商可以创造一种紧迫感，鼓励消费者在促销结束前进行购买。此外，以折扣价出售可以作为一种优秀的营销工具。当顾客觉得自己获得了好交易时，他们更可能与朋友和家人分享他们的经历。这种口碑宣传可以导致更多的客流量和在线访问，从而最终提升整体销售。此外，当企业以折扣价出售时，他们可以吸引那些对价格敏感的顾客，这些顾客可能不会考虑他们的产品。这个扩大的客户基础可以带来更高的销售量，从而抵消与折扣定价相关的较低利润率。然而，企业在实施折扣策略时必须保持平衡。虽然以折扣价出售可以在短期内增加销售，但过度依赖折扣可能会贬值品牌在消费者心目中的价值。如果顾客习惯于期待折扣，他们可能会延迟购买，等待下一个促销，而不是以正常价格购买。因此，企业必须仔细规划其折扣策略，以确保在吸引顾客的同时保持感知价值。另一个重要的考虑因素是以折扣价出售对利润率的影响。虽然折扣可以推动销量，但如果管理不当，也可能降低利润。零售商需要分析其成本结构，并确定他们能够承受多少折扣而不危及其底线。这需要对固定和可变成本以及客户行为模式有深入的理解。此外，企业还应考虑折扣的时间。例如，在淡季以折扣价出售可以帮助维持现金流并保持库存水平的合理。而在旺季期间提供折扣可能会导致收入机会的损失，因为顾客会预期较低的价格而推迟购买。总之，虽然以折扣价出售可以成为希望提升销售和吸引顾客的企业的一种强大工具，但必须谨慎对待。企业应制定深思熟虑的策略，考虑折扣对品牌认知和盈利能力的长期影响。通过找到正确的平衡，企业可以成功利用折扣来增强其市场地位，实现可持续增长。