below cost

简明释义

低于成本

英英释义

例句

1.Selling items below cost can lead to significant losses in the long run.

长期来看，以低于成本的价格出售商品可能会导致重大损失。

2.The restaurant decided to offer drinks below cost during happy hour to increase foot traffic.

餐厅决定在欢乐时光期间以低于成本的价格提供饮料，以增加客流量。

3.During the clearance sale, many items were offered below cost to clear out inventory.

在清仓大甩卖期间，许多商品以低于成本的价格出售，以清理库存。

4.If a store frequently sells below cost, it may not be sustainable for the business.

如果一家商店频繁以低于成本的价格销售商品，这对业务来说可能不可持续。

5.The company is selling its products at prices below cost to attract new customers.

公司以低于成本的价格出售产品，以吸引新客户。

作文

In the world of business, pricing strategies play a crucial role in determining a company's success. One term that often surfaces in discussions about pricing is below cost. This phrase refers to the practice of selling goods or services at a price lower than the total cost incurred to produce or provide them. While this strategy might seem appealing for attracting customers, it can have significant implications for a business's long-term viability.Selling products below cost can be a tactic employed by companies aiming to gain market share quickly. For instance, a new entrant in a competitive market may decide to offer their products at a price significantly lower than established competitors. This can entice customers who are looking for bargains and can help the new company establish a foothold in the market. However, while this approach may lead to increased sales in the short term, it raises questions about sustainability.One of the primary risks associated with selling below cost is the potential for financial losses. When a company consistently sells its products at a price lower than what it costs to produce them, it can quickly deplete its resources. Over time, this can lead to cash flow problems, making it difficult for the company to cover its operating expenses. If a business cannot maintain profitability, it may ultimately face bankruptcy.Moreover, selling below cost can also distort market dynamics. Competitors may feel pressured to lower their prices to keep up, leading to a price war. This scenario can be detrimental to the entire industry, as companies may sacrifice quality or cut corners to maintain profitability at lower price points. In the long run, consumers may suffer from reduced product quality, as businesses struggle to stay afloat.Another aspect to consider is the impact on brand perception. A company that frequently sells its products below cost may inadvertently position itself as a low-quality provider. Consumers often associate lower prices with inferior products, which can harm a brand's reputation. Once a brand is perceived as cheap, it can be challenging to shift consumer perceptions back to a premium status, even if the company decides to raise its prices later.Despite these challenges, there are situations where selling below cost can be beneficial. For example, during clearance sales or to eliminate excess inventory, businesses may choose to reduce prices significantly. This can help free up storage space and improve cash flow. Additionally, some companies may use below cost pricing as a strategic move to enter new markets or introduce new products, with the intention of raising prices once they have established a customer base.In conclusion, while selling products below cost can attract customers and boost sales in the short term, it is essential for businesses to weigh the potential risks against the benefits. Companies must carefully consider their pricing strategies and ensure that they do not compromise their long-term viability for immediate gains. Ultimately, a balanced approach that takes into account both market conditions and financial health is crucial for sustained success in the competitive business landscape.

在商业世界中，定价策略在决定公司成功与否方面发挥着至关重要的作用。一个经常出现在定价讨论中的术语是below cost。这个短语指的是以低于生产或提供商品和服务所需总成本的价格进行销售的做法。虽然这种策略在吸引顾客方面似乎很有吸引力，但它可能对企业的长期生存产生重大影响。以低于成本的价格出售产品可以是公司快速获得市场份额的一种策略。例如，竞争市场中一个新进入者可能决定以远低于已建立竞争对手的价格提供其产品。这可以吸引那些寻找便宜货的顾客，并帮助新公司在市场上站稳脚跟。然而，尽管这种方法可能在短期内带来销售增长，但它引发了关于可持续性的质疑。与以低于成本的价格出售产品相关的主要风险之一是潜在的财务损失。当一家公司持续以低于生产成本的价格出售其产品时，它可能会迅速耗尽资源。随着时间的推移，这可能导致现金流问题，使公司难以覆盖运营费用。如果一个企业无法保持盈利能力，它最终可能面临破产。此外，以低于成本的价格出售产品也可能扭曲市场动态。竞争对手可能感到压力，必须降低价格以跟上，从而导致价格战。这种情况可能对整个行业造成伤害，因为公司可能会牺牲质量或削减成本，以维持在较低价格水平下的盈利能力。从长远来看，消费者可能会因企业努力维持生存而遭受产品质量下降的困扰。另一个需要考虑的方面是对品牌形象的影响。一个经常以低于成本的价格出售产品的公司可能无意中将自己定位为低质量提供者。消费者通常将较低的价格与劣质产品联系在一起，这可能会损害品牌的声誉。一旦品牌被视为廉价，即使公司后来决定提高价格，也很难将消费者的认知恢复到高端状态。尽管面临这些挑战，但在某些情况下，以低于成本的价格出售产品可能是有益的。例如，在清仓销售或消除过剩库存时，企业可能选择大幅降低价格。这可以帮助腾出存储空间并改善现金流。此外，一些公司可能将以低于成本的价格作为进入新市场或推出新产品的战略举措，计划在建立客户基础后再提高价格。总之，虽然以低于成本的价格出售产品可以在短期内吸引顾客并促进销售，但企业必须权衡潜在风险与收益。公司必须仔细考虑其定价策略，确保他们不会为了立即的收益而妥协长期生存能力。最终，考虑市场条件和财务健康状况的平衡方法对于在竞争激烈的商业环境中实现持续成功至关重要。