penetration pricing

简明释义

低额定价法

英英释义

例句

1.The supermarket introduced penetration pricing for its private label products to encourage trial among shoppers.

超市对其自有品牌产品推出了渗透定价，以鼓励顾客试用。

2.The smartphone brand launched its latest model with penetration pricing to compete with established players.

这家智能手机品牌以渗透定价推出其最新型号，以与成熟竞争者抗衡。

3.By using penetration pricing, the company was able to gain a significant market share in just a few months.

通过使用渗透定价，该公司在短短几个月内获得了显著的市场份额。

4.The new streaming service adopted penetration pricing to attract subscribers quickly.

这个新的流媒体服务采用了渗透定价策略，以快速吸引订阅者。

5.Using penetration pricing, the startup was able to build a loyal customer base quickly.

通过使用渗透定价，这家初创公司能够迅速建立忠实客户群。

作文

In the competitive world of business, companies are constantly seeking strategies to attract customers and increase market share. One such strategy is known as penetration pricing, which involves setting a low initial price for a product or service to entice customers and gain a foothold in the market. This approach is particularly effective for new entrants in an industry or when launching a new product. By offering a lower price than competitors, businesses can quickly draw in consumers who may be hesitant to try a new brand or product. The primary goal of penetration pricing is to build a large customer base rapidly. Once a company establishes itself in the market, it can gradually increase prices without losing significant revenue. This strategy relies on the idea that once customers are accustomed to a brand and its offerings, they are more likely to remain loyal, even if prices rise. Additionally, the increased volume of sales during the initial low-price phase can help cover costs and generate profit over time.However, while penetration pricing can be an effective tactic, it also comes with risks. One major concern is the potential for a price war, where competitors may respond by lowering their prices in an attempt to maintain their market share. This can lead to unsustainable profit margins for all companies involved. Furthermore, if a business sets its prices too low, it may struggle to cover production and operational costs, ultimately jeopardizing its long-term viability.Another challenge associated with penetration pricing is the perception of quality. Consumers often associate price with quality; therefore, a low price may lead some to question the value of the product or service. Companies must carefully balance their pricing strategy with marketing efforts to ensure that consumers understand the value they are receiving. Effective communication about the benefits and features of a product can help mitigate this risk.Moreover, penetration pricing is not suitable for every industry or product. For example, luxury brands typically do not use this strategy, as their market positioning relies on exclusivity and perceived value. Instead, these brands often employ premium pricing strategies to reinforce their image and appeal to affluent consumers. Similarly, industries with high fixed costs may find it challenging to implement penetration pricing without risking financial stability.In conclusion, penetration pricing is a powerful marketing strategy that can help businesses establish themselves in competitive markets. By offering low initial prices, companies can attract customers and build a loyal following. However, this approach requires careful consideration of market dynamics, pricing sustainability, and consumer perceptions. Ultimately, businesses must weigh the benefits and risks of penetration pricing to determine if it aligns with their overall goals and market strategy. When executed effectively, it can lead to significant growth and market presence, but it is essential to navigate the challenges that come with it.

在竞争激烈的商业世界中，公司不断寻求吸引客户和增加市场份额的策略。其中一种策略被称为渗透定价，它涉及为产品或服务设定一个低的初始价格，以吸引客户并在市场中占据一席之地。这种方法对于进入行业的新企业或推出新产品时尤其有效。通过提供低于竞争对手的价格，企业可以迅速吸引那些可能对尝试新品牌或产品犹豫不决的消费者。渗透定价的主要目标是迅速建立大量客户基础。一旦公司在市场上扎根，就可以逐步提高价格，而不会失去显著的收入。这一策略依赖于这样一个理念：一旦客户习惯了一个品牌及其提供的产品，他们更有可能保持忠诚，即使价格上涨。此外，在初始低价阶段销售量的增加可以帮助覆盖成本，并随着时间的推移产生利润。然而，尽管渗透定价可以是一种有效的战术，但它也伴随着风险。一个主要的担忧是潜在的价格战，竞争对手可能会通过降低价格来回应，以维持他们的市场份额。这可能导致所有参与公司的利润率不可持续。此外，如果企业将价格设定得过低，可能会难以覆盖生产和运营成本，最终危及其长期生存能力。与渗透定价相关的另一个挑战是质量的认知。消费者通常将价格与质量联系在一起，因此，低价格可能导致一些人质疑产品或服务的价值。公司必须仔细平衡其定价策略与营销工作，以确保消费者理解他们所获得的价值。有效的沟通关于产品的好处和特性可以帮助减轻这一风险。此外，渗透定价并不适合每个行业或产品。例如，奢侈品牌通常不使用这种策略，因为它们的市场定位依赖于独特性和感知价值。相反，这些品牌通常采用高端定价策略来强化其形象，并吸引富有的消费者。同样，具有高固定成本的行业可能发现实施渗透定价具有挑战性，而不冒着财务稳定性的风险。总之，渗透定价是一种强大的营销策略，可以帮助企业在竞争市场中立足。通过提供低的初始价格，公司可以吸引客户并建立忠诚的追随者。然而，这种方法需要仔细考虑市场动态、定价的可持续性和消费者的认知。最终，企业必须权衡渗透定价的利弊，以确定它是否与其整体目标和市场策略相一致。当有效执行时，它可以带来显著的增长和市场存在，但必须妥善应对随之而来的挑战。