mass merchandiser

简明释义

大型综合商场

英英释义

例句

1.During the holiday season, mass merchandisers (大型商品零售商) often have special promotions and discounts.

在假期季节，大型商品零售商（大型商品零售商）通常会有特别促销和折扣。

2.The rise of online shopping has affected the sales of traditional mass merchandisers (大型商品零售商).

在线购物的兴起影响了传统大型商品零售商（大型商品零售商）的销售。

3.The new product line will be launched in several major mass merchandisers (大型商品零售商) to reach a wider audience.

新的产品线将在几个主要的大型商品零售商（大型商品零售商）中推出，以接触更广泛的受众。

4.Many consumers prefer shopping at mass merchandisers (大型商品零售商) due to their low prices and variety of products.

许多消费者更喜欢在大型商品零售商（大型商品零售商）购物，因为那里价格低廉且产品种类繁多。

5.Our marketing strategy focuses on partnering with mass merchandisers (大型商品零售商) to increase brand visibility.

我们的营销策略侧重于与大型商品零售商（大型商品零售商）合作，以提高品牌知名度。

作文

In today's fast-paced retail environment, the concept of a mass merchandiser has become increasingly significant. A mass merchandiser refers to a retail establishment that sells a large volume of goods at low prices. These stores typically offer a wide variety of products, ranging from groceries to clothing and household items. The primary goal of a mass merchandiser is to attract a large customer base by providing affordable prices and a one-stop shopping experience.One of the key characteristics of a mass merchandiser is its ability to leverage economies of scale. By purchasing goods in bulk and selling them at lower margins, these retailers can pass on savings to consumers. This strategy not only benefits customers but also helps the mass merchandiser maintain a competitive edge in the market. For instance, companies like Walmart and Target exemplify the success of this model, as they have managed to dominate the retail sector through their extensive product offerings and attractive pricing.Moreover, mass merchandisers often employ various marketing strategies to enhance their visibility and appeal. They may use promotional discounts, loyalty programs, and seasonal sales to entice shoppers. Additionally, the layout of mass merchandisers is designed to encourage impulse buying, with strategically placed products and eye-catching displays. This environment not only makes shopping more convenient but also creates an enjoyable experience for customers.The rise of e-commerce has also influenced the operations of mass merchandisers. Many of these retailers have adapted to the digital age by establishing online platforms where customers can browse and purchase products from the comfort of their homes. This shift has allowed mass merchandisers to reach a broader audience and compete with online giants like Amazon. By offering features such as same-day delivery and easy returns, they have successfully integrated traditional retail with modern technology.However, the success of a mass merchandiser is not without challenges. The retail industry is constantly evolving, and consumer preferences are shifting towards more sustainable and ethically sourced products. As a result, mass merchandisers must find ways to adapt to these changes while still maintaining their core business model. This may involve sourcing products from environmentally friendly suppliers or implementing practices that promote social responsibility.In conclusion, the role of a mass merchandiser in the retail landscape is crucial. By providing a wide range of products at competitive prices, these retailers cater to the needs of everyday consumers. However, as the market continues to evolve, mass merchandisers must remain agile and responsive to changing consumer demands. Embracing innovation and sustainability will be key to their long-term success in an increasingly complex retail environment.

在当今快速发展的零售环境中，‘mass merchandiser’的概念变得愈发重要。‘mass merchandiser’是指以低价销售大量商品的零售商店。这些商店通常提供各种各样的产品，从食品杂货到服装和家庭用品应有尽有。‘mass merchandiser’的主要目标是通过提供实惠的价格和一站式购物体验来吸引大量顾客。‘mass merchandiser’的一个关键特征是其利用规模经济的能力。通过大宗采购商品并以较低的利润出售，这些零售商能够将节省下来的成本转嫁给消费者。这一策略不仅使顾客受益，还帮助‘mass merchandiser’在市场中保持竞争优势。例如，沃尔玛和塔吉特等公司就是这一模式成功的典范，它们通过广泛的产品供应和具有吸引力的定价成功主导了零售行业。此外，‘mass merchandiser’通常采用多种营销策略来提升其知名度和吸引力。它们可能会使用促销折扣、忠诚度计划和季节性销售来吸引购物者。此外，‘mass merchandiser’的布局设计旨在鼓励冲动购买，产品的战略性摆放和引人注目的展示使购物更加便利，同时也为顾客创造了愉快的体验。电子商务的兴起也影响了‘mass merchandiser’的运营。许多这些零售商通过建立在线平台来适应数字时代，顾客可以在家中舒适地浏览和购买商品。这一转变使‘mass merchandiser’能够接触更广泛的受众，并与亚马逊等在线巨头竞争。通过提供当天送达和便捷退货等功能，它们成功地将传统零售与现代技术相结合。然而，‘mass merchandiser’的成功并非没有挑战。零售行业正在不断演变，消费者的偏好正逐渐转向更加可持续和道德来源的产品。因此，‘mass merchandiser’必须寻找适应这些变化的方法，同时仍然保持其核心商业模式。这可能涉及从环保供应商处采购产品，或实施促进社会责任的做法。总之，‘mass merchandiser’在零售领域中的角色至关重要。通过以竞争力的价格提供广泛的产品，这些零售商满足了日常消费者的需求。然而，随着市场的不断演变，‘mass merchandiser’必须保持灵活和响应变化的消费者需求。拥抱创新和可持续性将是它们在日益复杂的零售环境中取得长期成功的关键。