promotional pricing

简明释义

促销订价

英英释义

例句

1.The hotel is running a promotional pricing 促销定价 campaign for weekend stays.

酒店正在进行周末住宿的促销定价活动。

2.Online retailers often use promotional pricing 促销定价 to boost sales during special events.

在线零售商通常利用促销定价在特殊活动期间提升销售。

3.The store is offering promotional pricing 促销定价 on all summer apparel this week.

本周商店对所有夏季服装提供促销定价。

4.The restaurant introduced promotional pricing 促销定价 for its lunch menu to attract more customers.

这家餐厅推出了午餐菜单的促销定价以吸引更多顾客。

5.Customers can take advantage of promotional pricing 促销定价 for new electronics during the holiday sale.

顾客可以在假日促销期间享受新电子产品的促销定价。

作文

In the competitive world of marketing, businesses are constantly seeking innovative strategies to attract customers and boost sales. One such strategy that has gained significant traction is promotional pricing. This approach involves temporarily reducing the price of a product or service to encourage purchases and increase market share. Understanding the concept of promotional pricing can help both consumers and businesses make informed decisions.To begin with, promotional pricing is often used during special events or holidays, such as Black Friday or Christmas. Retailers may offer discounts, buy-one-get-one-free deals, or limited-time offers to entice shoppers. For consumers, this presents an excellent opportunity to purchase goods at a lower cost. However, it is essential to recognize that not all discounts are genuine. Some companies may inflate their prices before a sale to create the illusion of a bargain. Therefore, consumers should research and compare prices to ensure they are getting a real deal.From a business perspective, promotional pricing serves multiple purposes. Firstly, it can help clear out excess inventory. When a company has surplus stock, offering discounts can accelerate sales and free up storage space for new products. Secondly, promotional pricing can introduce new products to the market. By lowering the price temporarily, businesses can attract early adopters who might be hesitant to try something new at full price. This strategy not only boosts initial sales but also generates buzz and word-of-mouth advertising.Moreover, promotional pricing can enhance customer loyalty. When consumers perceive they are receiving a good deal, they are more likely to return to the brand in the future. Businesses can leverage this by creating loyalty programs that reward customers for their repeat purchases. For instance, a coffee shop might offer a free drink after a certain number of purchases, which encourages customers to keep coming back.However, there are risks associated with promotional pricing. If used excessively, it can devalue a brand. Consumers may begin to associate a brand with low prices and expect discounts regularly, which can harm profit margins in the long run. Additionally, if the discount is too steep, it can lead to a perception that the product is of lower quality. Therefore, businesses must strike a balance between attracting customers with discounts and maintaining their brand's value.Furthermore, businesses should carefully analyze the effectiveness of their promotional pricing strategies. This can be done through sales data analysis, customer feedback, and market research. By assessing the impact of their promotions, companies can refine their approaches and better understand what resonates with their target audience.In conclusion, promotional pricing is a powerful tool in the arsenal of marketers. It can drive sales, attract new customers, and foster loyalty when executed thoughtfully. However, both consumers and businesses must navigate this landscape with caution. Consumers should remain vigilant to avoid falling for inflated prices disguised as discounts, while businesses should use promotional pricing judiciously to protect their brand equity. Ultimately, when utilized effectively, promotional pricing can create a win-win situation for both parties involved.

在竞争激烈的市场营销世界中，企业不断寻求创新策略以吸引顾客并提升销售。其中一种获得显著关注的策略是促销定价。这种方法涉及暂时降低产品或服务的价格，以鼓励购买并增加市场份额。理解促销定价的概念可以帮助消费者和企业做出明智的决策。首先，促销定价通常在特殊活动或假期期间使用，例如黑色星期五或圣诞节。零售商可能会提供折扣、买一送一的优惠或限时优惠来吸引购物者。对于消费者来说，这提供了以较低成本购买商品的绝佳机会。然而，重要的是要认识到，并非所有的折扣都是实质性的。一些公司可能会在促销前抬高价格，以制造出交易的假象。因此，消费者应进行研究和比较价格，以确保他们得到了真正的优惠。从商业的角度来看，促销定价有多种用途。首先，它可以帮助清理过剩的库存。当一家公司有多余的存货时，提供折扣可以加速销售，并为新产品腾出存储空间。其次，促销定价可以将新产品推向市场。通过暂时降低价格，企业可以吸引可能对以全价尝试新产品犹豫不决的早期用户。这一策略不仅能推动初始销售，还能产生宣传和口碑广告。此外，促销定价可以增强客户忠诚度。当消费者觉得自己得到了好交易时，他们更有可能在未来再次光顾该品牌。企业可以利用这一点，通过创建奖励客户重复购买的忠诚度计划。例如，一家咖啡店可能在某些购买后提供免费饮品，这鼓励顾客持续光顾。然而，与促销定价相关的风险也存在。如果过度使用，它可能会贬值品牌。消费者可能开始将品牌与低价格联系在一起，并期待定期折扣，这可能在长远中损害利润率。此外，如果折扣过于陡峭，可能会导致对产品质量较低的看法。因此，企业必须在吸引顾客和维护品牌价值之间找到平衡。此外，企业应仔细分析其促销定价策略的有效性。这可以通过销售数据分析、客户反馈和市场研究来完成。通过评估促销的影响，公司可以完善其方法，更好地理解什么与目标受众产生共鸣。总之，促销定价是营销人员工具箱中的一种强大工具。当精心执行时，它可以推动销售、吸引新客户并促进忠诚度。然而，消费者和企业都必须谨慎应对这一领域。消费者应保持警惕，以避免落入伪装成折扣的虚高价格陷阱，而企业则应谨慎使用促销定价以保护其品牌价值。最终，当有效利用时，促销定价可以为双方创造双赢局面。