market penetration price; start-up price

简明释义

创市价格

英英释义

例句

1.To encourage early adopters, the start-up launched its service at a low start-up price 启动价格.

为了鼓励早期用户，这家初创公司以低价位推出其服务，作为启动价格 启动价格。

2.Using a market penetration price 市场渗透价格 strategy helped the brand gain significant market share in the first year.

采用市场渗透价格 市场渗透价格策略帮助该品牌在第一年获得了显著的市场份额。

3.The company decided to set a market penetration price 市场渗透价格 for its new product to attract more customers quickly.

公司决定为其新产品设定一个市场渗透价格 市场渗透价格，以迅速吸引更多客户。

4.The start-up price 启动价格 for the app was set at just $0.99 to attract users away from competitors.

该应用程序的启动价格 启动价格仅定为0.99美元，以吸引用户远离竞争对手。

5.By offering a market penetration price 市场渗透价格, the business could quickly establish itself in a crowded marketplace.

通过提供市场渗透价格 市场渗透价格，企业能够迅速在拥挤的市场中立足。

作文

In today’s competitive business environment, establishing a new product in the market can be quite challenging. Companies often employ various pricing strategies to attract customers and gain market share. One such strategy is referred to as market penetration price, which is a pricing tactic used by businesses to set a low initial price for a new product or service to quickly attract customers and gain market traction. This approach is particularly effective in industries where competition is fierce, and consumer loyalty is still being developed. By offering a market penetration price (市场渗透价格), companies can entice customers to try their product over established competitors, thereby increasing their customer base rapidly.The rationale behind this strategy lies in the belief that once customers start using the product and become accustomed to its benefits, they will be less likely to switch back to competitors, even if prices rise in the future. This is especially true for products that have a strong brand identity or unique features that differentiate them from others in the market.Another important concept related to the introduction of new products is the start-up price, which refers to the initial pricing set by a company for its newly launched product. The start-up price (启动价格) is crucial because it not only reflects the perceived value of the product but also influences consumers' purchasing decisions. A well-calibrated start-up price can create a sense of urgency among potential buyers, encouraging them to make a purchase before the price increases or before the product runs out.Setting the right start-up price is a balancing act. If the price is too high, it may deter potential customers who are hesitant to invest in a new product without prior experience. Conversely, if the price is too low, it could lead to perceptions of poor quality or insufficient value, ultimately damaging the brand's image. Therefore, businesses must conduct thorough market research and analysis to determine an optimal start-up price that aligns with their overall marketing strategy and long-term goals.Moreover, both market penetration price and start-up price strategies can be influenced by external factors such as economic conditions, consumer behavior, and competitor actions. For instance, during an economic downturn, consumers may be more price-sensitive, making a lower market penetration price more appealing. Similarly, if competitors respond to a start-up price with aggressive promotions or discounts, a company may need to adjust its pricing strategy accordingly to maintain its competitive edge.In conclusion, understanding the concepts of market penetration price and start-up price is essential for any business looking to launch a new product successfully. By employing these strategies effectively, companies can attract customers, build brand loyalty, and ultimately achieve sustainable growth in a highly competitive marketplace. As markets continue to evolve, staying informed about pricing strategies and their implications will remain a key component of successful business operations.

在当今竞争激烈的商业环境中，建立新产品在市场上的地位可能是相当具有挑战性的。公司通常采用各种定价策略来吸引客户并获得市场份额。其中一种策略被称为市场渗透价格，这是一种定价战术，企业通过为新产品或服务设定较低的初始价格，以快速吸引客户并获得市场牵引力。这种方法在竞争激烈且消费者忠诚度尚未建立的行业中特别有效。通过提供市场渗透价格，公司可以诱使客户尝试其产品，而不是选择已有的竞争对手，从而迅速增加客户基础。这种策略背后的理由在于，一旦客户开始使用该产品并习惯于其好处，他们就不太可能在未来价格上涨时重新选择竞争对手。这在具有强大品牌认同感或独特功能的产品中尤其如此，这些功能使其与市场上的其他产品区分开来。与新产品推出相关的另一个重要概念是启动价格，它指的是公司为其新推出的产品设定的初始定价。启动价格（启动价格）至关重要，因为它不仅反映了产品的感知价值，还影响消费者的购买决策。一个经过良好校准的启动价格可以在潜在买家中创造紧迫感，鼓励他们在价格上涨或产品售罄之前进行购买。设定合适的启动价格是一项平衡的艺术。如果价格过高，可能会阻止潜在客户，他们对没有先前经验的新产品投资持犹豫态度。相反，如果价格过低，可能导致对低质量或不足价值的看法，最终损害品牌形象。因此，企业必须进行全面的市场调研和分析，以确定与其整体营销策略和长期目标一致的最佳启动价格。此外，市场渗透价格和启动价格策略都可能受到外部因素的影响，例如经济条件、消费者行为和竞争对手的行动。例如，在经济低迷期间，消费者可能对价格更加敏感，使得较低的市场渗透价格更具吸引力。同样，如果竞争对手对启动价格采取激进的促销或折扣，企业可能需要相应调整其定价策略，以维持竞争优势。总之，理解市场渗透价格和启动价格的概念对于任何希望成功推出新产品的企业至关重要。通过有效地采用这些策略，公司可以吸引客户，建立品牌忠诚度，并最终在竞争激烈的市场中实现可持续增长。随着市场的不断发展，了解定价策略及其影响将继续成为成功商业运营的关键组成部分。