impulse buying

简明释义

冲动性购买

英英释义

例句

1.To avoid impulse buying, make a shopping list before you go to the store.

为了避免冲动购买，在去商店之前列一个购物清单。

2.Retailers often place items near the checkout to encourage impulse buying.

零售商通常将商品放在结账处附近，以鼓励冲动购买。

3.The colorful displays in the store often lead to impulse buying.

商店里五彩斑斓的展示常常导致冲动购买。

4.Many shoppers regret their impulse buying decisions after leaving the store.

许多购物者在离开商店后对他们的冲动购买决定感到后悔。

5.She realized that her impulse buying habits were affecting her budget.

她意识到自己的冲动购买习惯正在影响她的预算。

作文

Impulse buying, defined as the unplanned and spontaneous purchase of goods or services, is a common behavior among consumers. It often occurs when individuals are exposed to enticing advertisements, attractive displays, or promotional offers that trigger a sudden desire to buy something without prior consideration. This phenomenon can be observed in various shopping environments, from grocery stores to online marketplaces, where the convenience and availability of products can lead to unanticipated purchases.One of the primary factors contributing to impulse buying (冲动购买) is emotional triggers. Consumers may experience feelings of excitement, joy, or even stress that influence their decision-making process. For instance, a shopper might enter a store feeling down and see a colorful display of candies or clothing, prompting them to make an unnecessary purchase as a means of lifting their mood. This emotional connection to products often overrides rational thought, leading to regrettable financial decisions later on.Another significant aspect of impulse buying (冲动购买) is the role of marketing strategies employed by retailers. Stores often design their layouts to encourage spontaneous purchases, placing high-demand items near checkout counters or utilizing eye-catching signage. Additionally, online retailers frequently use targeted advertisements and limited-time offers to create a sense of urgency, compelling consumers to act quickly before missing out on a 'great deal.' Such tactics can easily lead to impulse buying (冲动购买), as consumers feel pressured to make quick decisions without fully considering their needs or budget.Social influences also play a crucial role in impulse buying (冲动购买). Peer pressure and social media can significantly impact consumers' purchasing behaviors. For example, seeing friends post about trendy products or experiences can instill a fear of missing out (FOMO), prompting individuals to buy items they may not have initially wanted. The desire to fit in or showcase a particular lifestyle can drive people to engage in impulse buying (冲动购买), often resulting in purchases that do not align with their true preferences or financial goals.While impulse buying (冲动购买) can provide immediate gratification, it can also lead to negative consequences. Many consumers find themselves facing buyer's remorse after making impulsive purchases, realizing that they have spent money on items that they do not need or truly want. This can lead to financial strain, especially for those who are already struggling to manage their budgets. Moreover, frequent impulse buying (冲动购买) can contribute to a cycle of overspending, making it difficult for individuals to save money or achieve their financial objectives.To combat the tendency toward impulse buying (冲动购买), consumers can adopt several strategies. One effective approach is to create a shopping list before heading to the store and committing to only purchasing items on that list. This can help individuals stay focused on their needs rather than getting sidetracked by enticing displays. Additionally, setting a budget and sticking to it can provide a clear framework for making purchasing decisions. Taking time to reflect on potential purchases, such as waiting 24 hours before buying an item, can also help consumers determine whether they genuinely want or need the product.In conclusion, impulse buying (冲动购买) is a prevalent behavior influenced by emotional triggers, marketing strategies, and social pressures. While it can offer temporary satisfaction, it often leads to regret and financial challenges. By being aware of the factors that contribute to impulse buying (冲动购买) and implementing thoughtful strategies, consumers can make more informed purchasing decisions and maintain better control over their finances.

冲动购买，被定义为未计划和自发的商品或服务购买，是消费者中常见的行为。它通常发生在个人接触到诱人的广告、吸引人的展示或促销优惠时，触发了突然想要购买某物的欲望，而没有事先考虑。这种现象可以在各种购物环境中观察到，从杂货店到在线市场，产品的便利性和可用性可能导致意想不到的购买。导致冲动购买（impulse buying）的主要因素之一是情感触发。消费者可能会经历兴奋、快乐甚至压力的感觉，这影响了他们的决策过程。例如，一位购物者可能在进入商店时感到沮丧，并看到五颜六色的糖果或衣物展示，促使他们进行不必要的购买，以提升自己的情绪。这种与产品的情感联系往往会超越理性思考，导致后来令人后悔的财务决策。另一个显著方面是零售商采用的营销策略在冲动购买（impulse buying）中的作用。商店通常设计其布局以鼓励自发购买，将高需求商品放置在收银台附近或利用引人注目的标牌。此外，在线零售商经常使用定向广告和限时优惠来创造紧迫感，迫使消费者迅速行动，以免错过“好交易”。这样的策略很容易导致冲动购买（impulse buying），因为消费者感到被迫快速做出决定，而没有充分考虑他们的需求或预算。社交影响也在冲动购买（impulse buying）中发挥着至关重要的作用。来自朋友的压力和社交媒体可以显著影响消费者的购买行为。例如，看到朋友发布关于时尚产品或体验的帖子可能会引发错失恐惧（FOMO），促使个人购买他们可能最初并不想要的物品。融入或展示特定生活方式的愿望可以驱使人们参与冲动购买（impulse buying），往往导致购买与他们真正的偏好或财务目标不符。虽然冲动购买（impulse buying）可以提供即时满足感，但它也可能导致负面后果。许多消费者在进行冲动购买后感到买家后悔，意识到他们花钱购买了不需要或真正想要的物品。这可能导致财务压力，特别是对于那些已经在努力管理预算的人。此外，频繁的冲动购买（impulse buying）可能导致过度消费的循环，使个人难以储蓄或实现财务目标。为了对抗冲动购买（impulse buying）的倾向，消费者可以采用几种策略。一种有效的方法是在前往商店之前制定购物清单，并承诺只购买清单上的物品。这可以帮助个人专注于他们的需求，而不是被诱人的展示分散注意力。此外，设定预算并遵守它可以为做出购买决策提供明确的框架。花时间反思潜在的购买，例如在购买一件物品之前等待24小时，也可以帮助消费者确定他们是否真心想要或需要该产品。总之，冲动购买（impulse buying）是一种普遍存在的行为，受到情感触发、营销策略和社会压力的影响。虽然它可以提供短暂的满足感，但通常会导致后悔和财务挑战。通过意识到导致冲动购买（impulse buying）的因素并实施周到的策略，消费者可以做出更明智的购买决策，并更好地控制他们的财务。