cost-oriented pricing

简明释义

成本定价法

英英释义

例句

1.The startup implemented cost-oriented pricing 以成本为导向的定价 to establish a solid customer base without incurring losses.

这家初创公司实施了cost-oriented pricing 以成本为导向的定价，以在不造成损失的情况下建立稳定的客户基础。

2.The company decided to adopt cost-oriented pricing 以成本为导向的定价 to ensure all production costs were covered.

公司决定采用cost-oriented pricing 以成本为导向的定价，以确保所有生产成本都得到覆盖。

3.By analyzing their expenses, the management team developed a cost-oriented pricing 以成本为导向的定价 strategy for their new product line.

通过分析他们的支出，管理团队为他们的新产品线制定了cost-oriented pricing 以成本为导向的定价策略。

4.Retailers often use cost-oriented pricing 以成本为导向的定价 to set prices that cover overhead and generate profit.

零售商通常使用cost-oriented pricing 以成本为导向的定价来设定能够覆盖间接费用并产生利润的价格。

5.In a competitive market, using cost-oriented pricing 以成本为导向的定价 helps businesses maintain profitability.

在竞争激烈的市场中，采用cost-oriented pricing 以成本为导向的定价有助于企业保持盈利能力。

作文

In today's competitive market, businesses must adopt various pricing strategies to ensure profitability and sustainability. One such strategy is cost-oriented pricing, which focuses on the costs incurred in producing a product or service as the primary determinant of its price. This approach is particularly beneficial for companies that operate in industries with tight margins or where competition is fierce. By understanding the concept of cost-oriented pricing (成本导向定价), businesses can better position themselves in the marketplace and achieve their financial goals.The essence of cost-oriented pricing lies in its simplicity. Companies calculate the total cost of production, including fixed and variable costs, and then add a markup percentage to determine the selling price. This method ensures that all costs are covered while providing a profit margin. For instance, if a manufacturer incurs $50 in costs to produce a gadget and decides to apply a 20% markup, the final price would be $60. This straightforward calculation allows businesses to maintain control over their pricing strategy and ensures that they remain profitable.However, while cost-oriented pricing has its advantages, it also comes with certain limitations. One significant drawback is that it does not take into account the perceived value of the product by consumers. In some cases, customers may be willing to pay more for a product that they perceive to be of higher quality or value, regardless of its production costs. Therefore, relying solely on cost-oriented pricing can lead to missed opportunities for maximizing revenue.Moreover, this pricing strategy may not be suitable for every market or product type. In industries where innovation and branding play a crucial role, such as technology or luxury goods, companies often employ value-based pricing strategies instead. These strategies focus on customer demand and willingness to pay, rather than just production costs. As a result, businesses that use cost-oriented pricing may find themselves at a disadvantage in markets where consumer preferences dictate pricing.To effectively implement cost-oriented pricing, companies must conduct thorough cost analyses to ensure accuracy. This involves tracking all expenses associated with production, including materials, labor, overhead, and any other costs that contribute to the final product. By maintaining detailed records, businesses can adjust their pricing strategies as needed based on fluctuating costs or changes in the market.In conclusion, cost-oriented pricing (成本导向定价) is a valuable pricing strategy for many businesses, particularly those operating in cost-sensitive industries. While it offers a straightforward method for determining prices, companies must remain aware of its limitations and consider the broader market dynamics at play. By balancing cost considerations with consumer perceptions and market trends, businesses can create a more effective pricing strategy that drives profitability and growth. Ultimately, understanding and mastering cost-oriented pricing can empower companies to navigate the complexities of the marketplace successfully.

在当今竞争激烈的市场中，企业必须采用各种定价策略以确保盈利和可持续发展。其中一种策略是成本导向定价，它将生产产品或服务所产生的成本作为价格的主要决定因素。这种方法对于在利润微薄或竞争激烈的行业中运营的公司尤其有利。通过理解成本导向定价（cost-oriented pricing）的概念，企业可以更好地在市场中定位自己，实现财务目标。成本导向定价的本质在于其简单性。企业计算生产的总成本，包括固定成本和变动成本，然后加上一个百分比的利润率来确定销售价格。这种方法确保所有成本都得到覆盖，同时提供利润。例如，如果一家制造商生产一个小工具的成本为50美元，并决定应用20%的加价，那么最终价格将为60美元。这种简单的计算使企业能够控制其定价策略，并确保保持盈利。然而，虽然成本导向定价具有其优点，但也存在某些局限性。一个显著的缺点是，它并没有考虑消费者对产品的感知价值。在某些情况下，客户可能愿意为他们认为质量或价值更高的产品支付更多，而不管其生产成本。因此，仅仅依赖成本导向定价可能会导致错失最大化收入的机会。此外，这种定价策略可能并不适合每个市场或产品类型。在创新和品牌塑造起着至关重要作用的行业，如技术或奢侈品，企业往往采用基于价值的定价策略。这些策略关注的是客户需求和支付意愿，而不仅仅是生产成本。因此，使用成本导向定价的企业可能会发现自己在以消费者偏好为主导的市场中处于劣势。为了有效实施成本导向定价，企业必须进行全面的成本分析以确保准确性。这涉及跟踪与生产相关的所有费用，包括材料、劳动力、间接费用以及任何其他对最终产品产生影响的成本。通过保持详细的记录，企业可以根据波动的成本或市场变化随时调整其定价策略。总之，成本导向定价（cost-oriented pricing）是许多企业的一种有价值的定价策略，特别是那些在对成本敏感的行业中运营的企业。虽然它提供了一种确定价格的简单方法，但企业必须意识到其局限性，并考虑市场动态的更广泛背景。通过将成本考虑与消费者感知和市场趋势相结合，企业可以创建更有效的定价策略，从而推动盈利和增长。最终，理解和掌握成本导向定价可以使企业成功应对市场的复杂性。