mark-up pricing

简明释义

成本补足订价法

英英释义

例句

1.The store uses mark-up pricing to determine the final price of their products, which means they add a percentage to the cost price.

这家商店使用标价定价来确定产品的最终价格，这意味着他们在成本价格上加上一个百分比。

2.Understanding mark-up pricing is crucial for small business owners to ensure they cover their costs and make a profit.

理解标价定价对小企业主至关重要，以确保他们覆盖成本并获得利润。

3.In the restaurant industry, mark-up pricing is often used to set menu prices based on food costs.

在餐饮行业，通常根据食品成本使用标价定价来设定菜单价格。

4.When calculating mark-up pricing, businesses must consider overhead costs in addition to the product cost.

在计算标价定价时，企业必须考虑到除了产品成本之外的间接费用。

5.Many retailers apply a standard mark-up pricing strategy of 50% on clothing items.

许多零售商对服装项目采用标准的标价定价策略，通常为50%。

作文

In the world of business and economics, pricing strategies play a crucial role in determining a company's success. One common method used by retailers and manufacturers is mark-up pricing, which involves adding a specific amount to the cost of a product to determine its selling price. This strategy is widely adopted due to its simplicity and effectiveness in ensuring that businesses cover their costs while making a profit.To understand mark-up pricing, it is essential to break down its components. The 'mark-up' refers to the difference between the cost of a product and its selling price. For instance, if a retailer purchases a shirt for $20 and decides to sell it for $30, the mark-up is $10. This mark-up can be expressed as a percentage of the cost price. In this case, the mark-up percentage would be 50% ($10 mark-up divided by $20 cost).One of the primary advantages of mark-up pricing is its straightforwardness. Businesses can easily calculate the selling price by adding a predetermined percentage to the cost price. This method allows companies to maintain consistent profit margins across various products. Additionally, mark-up pricing is particularly beneficial for businesses with a stable cost structure, as it simplifies the pricing process and reduces the complexity of price adjustments.However, while mark-up pricing has its benefits, it is not without its drawbacks. One significant limitation is that it does not take into account market demand or competition. If a company sets its prices too high based solely on its mark-up, it risks losing customers to competitors who offer similar products at lower prices. Therefore, businesses must also consider market conditions when implementing this pricing strategy.Another potential issue with mark-up pricing is that it may lead to inconsistencies in pricing across different products. For example, if a retailer uses a uniform mark-up percentage for all items, it might result in some products being overpriced while others are underpriced compared to their market value. This inconsistency can affect sales and customer satisfaction, highlighting the importance of conducting market research alongside using this pricing strategy.In conclusion, mark-up pricing is a prevalent pricing strategy that offers simplicity and ease of use for businesses. It allows companies to cover their costs and achieve profitability through a clear calculation of selling prices. However, businesses should remain cautious of its limitations, particularly regarding market competition and product pricing consistency. By combining mark-up pricing with thorough market analysis, companies can create a balanced approach that maximizes profits while remaining competitive in their respective markets.

在商业和经济的世界中，定价策略在决定公司成功方面发挥着至关重要的作用。零售商和制造商常用的一种方法是加价定价，它涉及在产品成本上添加特定金额以确定其售价。这种策略因其简单性和有效性而被广泛采用，确保企业覆盖成本并获得利润。要理解加价定价，首先需要分解其组成部分。“加价”指的是产品成本和售价之间的差额。例如，如果零售商以20美元的价格购买一件衬衫，并决定以30美元的价格出售，那么加价就是10美元。这个加价可以表示为成本价格的百分比。在这种情况下，加价百分比将为50%（10美元的加价除以20美元的成本）。加价定价的主要优点之一是其直接性。企业可以通过在成本价格上添加预定的百分比来轻松计算售价。这种方法使公司能够在各种产品中保持一致的利润率。此外，加价定价对于成本结构稳定的企业尤其有利，因为它简化了定价过程并减少了价格调整的复杂性。然而，尽管加价定价具有其优势，但也并非没有缺点。一个显著的限制是，它不考虑市场需求或竞争。如果公司仅根据其加价设定价格过高，就会面临失去客户的风险，客户可能会转向提供类似产品但价格更低的竞争对手。因此，企业在实施这一定价策略时，还必须考虑市场条件。加价定价的另一个潜在问题是，它可能导致不同产品之间定价的不一致。例如，如果零售商对所有商品使用统一的加价百分比，可能会导致某些产品相对于市场价值定价过高，而其他产品则定价过低。这种不一致可能影响销售和客户满意度，突显了在使用此定价策略时进行市场研究的重要性。总之，加价定价是一种普遍采用的定价策略，为企业提供了简单易用的方式。它通过清晰的售价计算，使公司能够覆盖成本并实现盈利。然而，企业应谨慎对待其局限性，特别是在市场竞争和产品定价一致性方面。通过将加价定价与全面的市场分析相结合，公司可以创建一种平衡的方法，最大化利润，同时在各自的市场中保持竞争力。