production divorced from marketing

简明释义

产销脱节

英英释义

例句

1.When production divorced from marketing occurs, it can result in wasted resources and unsold inventory.

当出现生产与营销脱节时，可能导致资源浪费和库存积压。

2.The team realized that their production divorced from marketing approach was harming their brand image.

团队意识到他们的生产与营销脱节的方法正在损害品牌形象。

3.The company's failure was largely due to production divorced from marketing, leading to products that didn't meet consumer needs.

公司的失败在很大程度上是由于生产与营销脱节，导致产品未能满足消费者需求。

4.Without a clear strategy, the production divorced from marketing led to confusion among customers about product features.

没有明确的战略，生产与营销脱节导致客户对产品特性产生困惑。

5.To avoid production divorced from marketing, regular communication between departments is essential.

为避免生产与营销脱节，各部门之间定期沟通至关重要。

作文

In today's competitive business environment, the relationship between production and marketing is more crucial than ever. Companies that fail to recognize this connection often find themselves struggling to survive. A common phrase that captures this issue is production divorced from marketing, which refers to a situation where the production process operates independently of market needs and consumer demands. This separation can lead to significant problems for businesses, including wasted resources, unsold inventory, and ultimately, financial losses.To elaborate, when a company focuses solely on manufacturing without considering marketing strategies, it risks producing goods that do not meet the expectations of its target audience. For instance, a manufacturer may invest heavily in creating a new product based on their internal capabilities or technological advancements. However, if they do not conduct proper market research to understand consumer preferences, they may end up with a product that nobody wants to buy. This scenario exemplifies how production divorced from marketing can result in a disconnect between what companies produce and what consumers actually desire.Moreover, this disconnection can also affect a company's brand reputation. When customers perceive that a company does not listen to their needs, they may turn to competitors who are more in tune with market trends. In an age where consumer feedback is readily available through social media and online reviews, ignoring marketing insights can be detrimental. Companies must integrate their production processes with marketing strategies to create products that resonate with consumers.Additionally, the concept of production divorced from marketing highlights the importance of collaboration within organizations. Effective communication between production teams and marketing departments is essential for success. By working together, these teams can ensure that the products being developed align with current market demands and future trends. For example, regular meetings and brainstorming sessions can help both teams share insights and ideas, leading to innovative products that are well-received in the marketplace.Furthermore, embracing a customer-centric approach can significantly mitigate the risks associated with production divorced from marketing. Companies should prioritize understanding their customers' needs and preferences before embarking on new production initiatives. This can involve conducting surveys, focus groups, and analyzing sales data to gather valuable insights. By placing the customer at the center of their operations, businesses can create products that not only meet market demand but also foster customer loyalty.In conclusion, the phrase production divorced from marketing serves as a cautionary reminder for businesses to maintain a strong connection between their production and marketing efforts. The integration of these two functions is vital for ensuring that products are relevant, desirable, and successful in the marketplace. Companies that recognize the importance of this relationship will be better positioned to thrive in a highly competitive landscape. Ultimately, the key to sustained success lies in understanding that production and marketing are not separate entities but rather interconnected processes that drive business growth and customer satisfaction.

在当今竞争激烈的商业环境中，生产与营销之间的关系比以往任何时候都更加重要。那些未能认识到这种联系的公司往往会发现自己在生存上面临困难。一个常见的短语捕捉了这个问题，即生产与营销脱节，它指的是生产过程独立于市场需求和消费者需求的情况。这种分离可能导致企业面临重大问题，包括资源浪费、库存积压，最终造成财务损失。进一步说，当一家公司仅专注于制造而不考虑营销策略时，它就有可能生产出不符合目标受众期望的商品。例如，一家制造商可能会在基于其内部能力或技术进步的情况下大量投资于创建新产品。然而，如果他们没有进行适当的市场调研来了解消费者偏好，他们可能最终会得到一种无人问津的产品。这种情况充分说明了生产与营销脱节如何导致公司所生产的产品与消费者实际需求之间的脱节。此外，这种脱节也会影响公司的品牌声誉。当客户感知到一家公司不倾听他们的需求时，他们可能会转向那些对市场趋势更敏感的竞争对手。在一个消费者反馈通过社交媒体和在线评论随时可得的时代，忽视营销洞察可能是有害的。公司必须将其生产过程与营销策略整合，以创造出与消费者产生共鸣的产品。此外，生产与营销脱节的概念突显了组织内部协作的重要性。生产团队和营销部门之间的有效沟通对成功至关重要。通过共同合作，这些团队可以确保正在开发的产品与当前市场需求和未来趋势相一致。例如，定期会议和头脑风暴会议可以帮助两个团队分享见解和想法，从而导致在市场上受到良好反响的创新产品。此外，采用以客户为中心的方法可以显著减轻与生产与营销脱节相关的风险。公司应优先考虑在开展新的生产计划之前了解客户的需求和偏好。这可以涉及进行调查、焦点小组和分析销售数据，以收集有价值的见解。通过将客户置于其运营的中心，企业可以创造出不仅满足市场需求而且培养客户忠诚度的产品。总之，短语生产与营销脱节作为一个警示提醒企业保持其生产和营销工作之间的紧密联系。整合这两项职能对于确保产品在市场上具有相关性、吸引力和成功至关重要。那些认识到这种关系重要性的公司将在竞争激烈的环境中处于更有利的位置。最终，持续成功的关键在于理解生产和营销不是独立的实体，而是推动业务增长和客户满意度的互相关联的过程。