product mix

简明释义

产品构成

英英释义

例句

1.A balanced product mix 产品组合 is essential for maintaining stable revenue streams.

一个平衡的产品组合 产品组合对于维持稳定的收入流至关重要。

2.The marketing team is reviewing the current product mix 产品组合 to enhance brand visibility.

市场营销团队正在审查当前的产品组合 产品组合以增强品牌知名度。

3.Analyzing the product mix 产品组合 can help identify which items are underperforming.

分析产品组合 产品组合可以帮助识别哪些商品表现不佳。

4.The company decided to diversify its product mix 产品组合 to attract a wider customer base.

公司决定多样化其产品组合 产品组合以吸引更广泛的客户群。

5.To improve sales, we need to adjust our product mix 产品组合 based on customer feedback.

为了提高销售，我们需要根据客户反馈调整我们的产品组合 产品组合。

作文

In the world of business, understanding the concept of product mix is crucial for any company aiming to succeed in a competitive market. The term product mix refers to the total range of products that a company offers to its customers. This includes various product lines, categories, and individual items within those lines. A well-structured product mix can significantly influence a company's sales performance and overall brand image.A company's product mix can be analyzed through four main dimensions: width, length, depth, and consistency. The width of the product mix refers to the number of different product lines a company offers. For example, a company like Procter & Gamble has a wide product mix because it sells a variety of consumer goods ranging from personal care products to cleaning supplies.The length of the product mix indicates the total number of items within all the product lines. For instance, if a company has five product lines, each containing ten items, its product mix length would be fifty. This dimension is important because it helps businesses understand their overall offering and identify areas for expansion or reduction.Depth refers to the number of variations of each product in a line. Taking the example of a smartphone company, the depth of its product mix could include different colors, sizes, and features of each smartphone model. A deeper product mix can attract a broader customer base, as it allows consumers to choose products that best fit their needs.Lastly, consistency pertains to how closely related the various product lines are to one another. A high level of consistency means that the products share a common purpose or target market. For instance, a company focused on health and wellness might have a product mix consisting of vitamins, supplements, and organic foods.Understanding the dynamics of product mix is essential for companies when developing marketing strategies. A well-balanced product mix can help businesses cater to diverse customer preferences, enhance brand loyalty, and increase market share. Moreover, analyzing the product mix can provide insights into consumer trends and preferences, allowing companies to innovate and adapt accordingly.For example, during economic downturns, consumers may shift their spending habits towards more affordable products. A company that recognizes this trend can adjust its product mix by introducing budget-friendly options, thereby maintaining sales and customer satisfaction. Conversely, a company that fails to adapt its product mix may lose market relevance and face declining sales.In conclusion, the concept of product mix plays a pivotal role in a company's strategy and success. By carefully managing the width, length, depth, and consistency of their product mix, businesses can effectively meet customer demands and navigate the ever-changing market landscape. Companies that prioritize understanding and optimizing their product mix are better positioned to thrive in today's competitive environment.

在商业世界中，理解产品组合的概念对任何希望在竞争激烈的市场中取得成功的公司来说都是至关重要的。术语产品组合指的是公司向客户提供的所有产品的总范围。这包括各种产品线、类别以及这些线中的单个项目。一个结构良好的产品组合可以显著影响公司的销售业绩和整体品牌形象。公司的产品组合可以通过四个主要维度进行分析：宽度、长度、深度和一致性。产品组合的宽度指的是公司提供的不同产品线的数量。例如，像宝洁这样的公司就拥有广泛的产品组合，因为它销售从个人护理产品到清洁用品等多种消费品。产品组合的长度表示所有产品线中的总项目数。例如，如果一家公司有五条产品线，每条产品线包含十个项目，那么其产品组合的长度将为五十。这个维度很重要，因为它帮助企业理解他们的整体产品提供，并识别扩展或减少的领域。深度指的是每条产品线中产品的变体数量。以智能手机公司为例，其产品组合的深度可能包括每款智能手机型号的不同颜色、尺寸和功能。更深的产品组合可以吸引更广泛的客户群，因为它允许消费者选择最符合他们需求的产品。最后，一致性涉及到各种产品线之间的相关程度。高水平的一致性意味着产品共享共同的目的或目标市场。例如，专注于健康和保健的公司可能会拥有一个由维生素、补充剂和有机食品组成的产品组合。理解产品组合的动态对于公司制定营销策略至关重要。一个平衡良好的产品组合可以帮助企业满足多样化的客户偏好，增强品牌忠诚度并增加市场份额。此外，分析产品组合可以提供有关消费者趋势和偏好的洞察，使公司能够创新和相应调整。例如，在经济衰退期间，消费者可能会改变他们的消费习惯，转向更实惠的产品。识别这一趋势的公司可以通过推出预算友好的选项来调整其产品组合，从而保持销售和客户满意度。相反，未能调整其产品组合的公司可能会失去市场相关性，面临销售下降。总之，产品组合的概念在公司的战略和成功中发挥着关键作用。通过仔细管理其产品组合的宽度、长度、深度和一致性，企业可以有效地满足客户需求，并应对不断变化的市场环境。优先理解和优化其产品组合的公司在当今竞争激烈的环境中更有可能蓬勃发展。