overselling

简明释义

英[ˌəʊvəˈsɛlɪŋ]美[ˌoʊvərˈsɛlɪŋ]

v. 过分吹嘘，售出过多（oversell 的现在分词）

n. 超卖；卖空

英英释义

单词用法

同义词

反义词

例句

1.That's overselling because we're in a real estate crisis and home prices are falling and that's the kind of thing that makes some people upset.

这分明是过度吹嘘，我们身陷于房地产危机，房价在下降，令人非常沮丧。

2.A recent example of overselling: the National Association of Realtors has been running ads saying that home prices have always doubled every ten years.

举一个最近这方面的例子，全国房地产经纪人协会，投放了一则广告，内容是，在过去，房价每十年就能翻一番。

3.Third, it is argued, all this talk of new paradigms simply signals another manifestation of irrational exuberance: the overselling of emerging markets

第三，业界仍存在着一个争论，那就是这一所谓新模式也许只是非理性繁荣的又一表现：新兴市场的过度销售。

4.The industry has been overselling the physical benefits of exercise for so many years that it is a turnoff to people because they won't look like the people in the ads.

多年来，健身行业一直在过度宣扬体育锻炼对身体的好处，这会令人们失去兴趣，因为人们并不想看上去像广告模特。

5.The industry has been overselling the physical benefits of exercise for so many years that it is a turnoff to people because they won't look like the people in the ads.

多年来，健身行业一直在过度宣扬体育锻炼对身体的好处，这会令人们失去兴趣，因为人们并不想看上去像广告模特。

6.Irrational exuberance: the overselling of emerging markets.

非理性亢奋：对新兴市场的过分吹嘘。

7.While most experts agree that sequencing will become commonplace in medicine, some say they think Dr. Rothberg is overselling his machine.

虽然多数专家认为，测序将成为医药司空见惯，有些人说他们认为是过分夸大博士rothberg他的机器。

8.Third, it is argued, all this talk of new paradigms simply signals another manifestation of irrational exuberance: the overselling of emerging markets.

第三种不同看法认为这些所谓的新范式的说法，只不过是非理性热炒新市场论的又一表现。

9.After overselling their services, the company struggled to meet customer expectations.

在过度销售他们的服务后，公司难以满足客户期望。

10.The marketing team was accused of overselling the product's capabilities.

市场团队被指控对产品的能力进行了过度宣传。

11.The sales representative was reprimanded for overselling the software features.

销售代表因过度宣传软件功能而受到 reprimand。

12.Many customers felt deceived by the overselling tactics used in the advertising campaign.

许多客户对广告活动中使用的过度销售策略感到受骗。

13.They learned the hard way that overselling can lead to a loss of trust.

他们痛苦地意识到，过度销售可能导致信任丧失。

作文

In today's competitive market, businesses often strive to attract customers through various marketing strategies. However, one common pitfall that many companies fall into is overselling. The term overselling refers to the practice of promoting a product or service beyond its actual capabilities or benefits, which can lead to customer dissatisfaction and damage to the brand's reputation. Understanding the implications of overselling is crucial for any business aiming for long-term success.When a company oversells its products, it creates unrealistic expectations among consumers. For instance, if a smartphone manufacturer claims that their latest model has the best camera in the market, but the actual performance does not meet those claims, customers may feel deceived. This discrepancy can result in negative reviews, returns, and a loss of trust. As a result, the initial boost in sales from overselling can quickly turn into a decline as customers share their experiences with others.Moreover, overselling can lead to increased pressure on employees, particularly in sales and customer service roles. Sales teams may be incentivized to push products aggressively, leading to a culture where meeting quotas becomes more important than customer satisfaction. This environment can foster resentment among employees, who may feel they are misleading customers to achieve sales targets. Consequently, the internal morale of the company can suffer, leading to high turnover rates and a lack of cohesion within teams.Another significant consequence of overselling is the potential legal ramifications. In some industries, misleading advertising can result in lawsuits or regulatory scrutiny. Companies must ensure that their marketing claims are substantiated by evidence; otherwise, they risk facing penalties or being forced to retract their statements. This aspect highlights the importance of ethical marketing practices and the need for transparency in communication with customers.On the other hand, there are cases where overselling may seem beneficial in the short term. A surge in sales can provide immediate financial relief for a struggling business. However, this approach is unsustainable. Relying on overselling to drive sales can create a cycle of disappointment and churn, where customers continuously seek alternatives that offer genuine value. In the long run, businesses that prioritize honesty and integrity over short-term gains tend to build stronger relationships with their customers.To avoid the pitfalls of overselling, companies should focus on aligning their marketing messages with the actual customer experience. This involves conducting thorough market research to understand customer needs and preferences, as well as gathering feedback to refine product offerings. By setting realistic expectations, businesses can enhance customer satisfaction and foster loyalty.In conclusion, while overselling may appear to be a tempting strategy for driving sales, the risks associated with it far outweigh the potential rewards. Companies that engage in overselling may experience a temporary spike in sales, but they ultimately jeopardize their reputation and customer trust. Instead, businesses should aim to promote their products honestly, ensuring that they deliver on their promises. By doing so, they can cultivate a loyal customer base that values transparency and quality, paving the way for sustainable growth and success in the marketplace.

在当今竞争激烈的市场中，企业常常通过各种营销策略来吸引客户。然而，许多公司常犯的一个常见错误就是过度销售。过度销售这个术语是指将产品或服务的推广超出其实际能力或利益的做法，这可能导致客户的不满并损害品牌声誉。理解过度销售的影响对于任何希望获得长期成功的企业来说都是至关重要的。当一家公司过度销售其产品时，会在消费者中创造不切实际的期望。例如，如果一家智能手机制造商声称他们最新的型号拥有市场上最好的相机，但实际性能并未达到这些声明，客户可能会感到被欺骗。这种差异可能导致负面评价、退货和信任的丧失。因此，来自过度销售的初始销售激增可能很快转变为下降，因为客户会与他人分享他们的经历。此外，过度销售还可能对员工造成更大的压力，特别是在销售和客户服务角色中。销售团队可能会被激励去积极推销产品，从而导致一种文化，在这种文化中，满足配额变得比客户满意度更重要。这种环境可能导致员工之间的怨恨，他们可能会觉得自己在误导客户以实现销售目标。因此，公司的内部士气可能会受到影响，导致员工流失率高以及团队内部缺乏凝聚力。过度销售的另一个重大后果是潜在的法律后果。在某些行业中，误导性广告可能会导致诉讼或监管审查。公司必须确保其营销声明有证据支持；否则，他们可能面临处罚或被迫撤回声明。这一点突显了道德营销实践的重要性，以及与客户沟通时透明度的必要性。另一方面，有些情况下，过度销售在短期内似乎是有利的。销售激增可以为陷入困境的企业提供即时的财务救助。然而，这种方法是不可持续的。依赖于过度销售来推动销售可能会造成失望和客户流失的循环，客户不断寻找提供真正价值的替代品。从长远来看，那些优先考虑诚实和诚信而非短期收益的企业往往会与客户建立更强的关系。为了避免过度销售的陷阱，公司应专注于使其营销信息与实际客户体验保持一致。这涉及进行彻底的市场调研，以了解客户需求和偏好，以及收集反馈以完善产品供应。通过设定现实的期望，企业可以提高客户满意度并培养忠诚度。总之，虽然过度销售似乎是一种推动销售的诱人策略，但与之相关的风险远远超过潜在的回报。参与过度销售的公司可能会经历销售的短期激增，但最终会危及其声誉和客户信任。相反，企业应该努力诚实地推广其产品，确保它们兑现承诺。通过这样做，他们可以培养一个重视透明度和质量的忠实客户基础，为可持续增长和市场成功铺平道路。