complementary product

简明释义

补充产品

英英释义

A complementary product is a good or service that enhances or adds value to another product, often used together to satisfy customer needs.

互补产品是指一种增强或增加另一种产品价值的商品或服务,通常一起使用以满足客户需求。

例句

1.The bakery sells complementary products like coffee and tea alongside its pastries.

这家面包店在出售糕点的同时,还销售咖啡和茶等互补产品

2.In the automotive industry, tires are often considered complementary products to vehicles.

在汽车行业中,轮胎通常被视为车辆的互补产品

3.Our fitness app offers complementary products such as workout gear and nutritional supplements.

我们的健身应用提供了如运动装备和营养补充品等互补产品

4.When selling smartphones, accessories like cases and chargers are essential complementary products.

在销售智能手机时,像手机壳和充电器这样的配件是必不可少的互补产品

5.The new coffee maker is a great complementary product to our line of gourmet coffee blends.

这款新咖啡机是我们精选咖啡混合产品的一个很好的互补产品

作文

In the world of business and marketing, understanding the concept of a complementary product is crucial for companies aiming to enhance their sales and customer satisfaction. A complementary product is defined as a product that is used together with another product, enhancing its value or utility. For instance, when you buy a smartphone, you often find yourself needing accessories such as cases, screen protectors, or headphones. These items do not replace the smartphone but instead enhance its functionality and user experience. The relationship between a primary product and its complementary products can be seen across various industries. In the food sector, consider a hamburger and fries. While the hamburger is the main item, the fries serve as a complementary product that completes the meal. Similarly, in the software industry, an operating system may be complemented by various applications that improve its usability and performance. Companies often leverage the power of complementary products to create bundled offerings that appeal to consumers. For example, a gaming console manufacturer might offer a package that includes the console itself along with a couple of games and controllers. This strategy not only increases the perceived value of the purchase but also encourages customers to buy more than they initially intended. By understanding the dynamics of complementary products, businesses can strategically position their offerings to maximize sales and customer loyalty. Moreover, the rise of e-commerce has made it easier for companies to market complementary products. Online retailers often use algorithms to suggest additional items based on what customers are viewing or have added to their carts. This practice, known as cross-selling, effectively highlights the benefits of purchasing complementary products together, enhancing the overall shopping experience. However, the success of complementary products relies heavily on the compatibility and relevance of the products involved. If a complementary product does not meet the needs or expectations of consumers, it can lead to dissatisfaction and ultimately harm the brand's reputation. Therefore, companies must conduct thorough market research to identify which products complement each other effectively. In conclusion, the concept of complementary products plays a significant role in business strategy and consumer behavior. By recognizing the value of these relationships, companies can create effective marketing strategies, enhance customer satisfaction, and drive sales. Understanding how to utilize complementary products not only benefits the business but also enriches the consumer experience, making it a win-win situation for all parties involved.

在商业和市场营销的世界中,理解“互补产品”这一概念对那些希望提高销售和客户满意度的公司至关重要。“互补产品”被定义为与另一种产品一起使用的产品,增强其价值或实用性。例如,当你购买智能手机时,你通常会发现自己需要一些配件,如手机壳、屏幕保护膜或耳机。这些物品并不替代智能手机,而是增强其功能和用户体验。主要产品和其互补产品之间的关系可以在各个行业中看到。在食品行业,考虑一下汉堡和薯条。虽然汉堡是主要项目,但薯条作为一个互补产品,使得这顿饭更加完整。类似地,在软件行业,一个操作系统可能会有各种应用程序作为互补产品,提高其可用性和性能。公司经常利用互补产品的力量来创建捆绑产品,吸引消费者。例如,一个游戏主机制造商可能会提供一个套餐,其中包括主机本身以及几个游戏和控制器。这一策略不仅增加了购买的感知价值,还鼓励顾客购买比他们最初打算的更多商品。通过理解互补产品的动态,企业可以战略性地定位其产品,以最大化销售和客户忠诚度。此外,电子商务的兴起使得公司更容易营销互补产品。在线零售商通常使用算法根据客户正在查看或已添加到购物车中的商品来建议额外的商品。这一做法被称为交叉销售,有效地突出了共同购买互补产品的好处,从而增强整体购物体验。然而,互补产品的成功在很大程度上依赖于所涉及产品的兼容性和相关性。如果某个互补产品无法满足消费者的需求或期望,可能会导致不满,最终损害品牌声誉。因此,公司必须进行彻底的市场研究,以确定哪些产品能够有效地互补。总之,互补产品的概念在商业战略和消费者行为中扮演着重要角色。通过认识到这些关系的价值,公司可以制定有效的营销策略,提高客户满意度并推动销售。了解如何利用互补产品不仅有利于企业,也丰富了消费者的体验,使所有参与方都能受益。

相关单词

complementary

complementary详解:怎么读、什么意思、用法

product

product详解:怎么读、什么意思、用法