marginal consumer

简明释义

边际消费者

英英释义

例句

1.Understanding the behavior of the marginal consumer can help businesses optimize their marketing strategies.

理解边际消费者的行为可以帮助企业优化其营销策略。

2.In this market, the marginal consumer decides whether to buy based on small changes in price.

在这个市场中，边际消费者根据小幅度的价格变化来决定是否购买。

3.The pricing strategy was designed to attract the marginal consumer who is price-sensitive.

定价策略旨在吸引对价格敏感的边际消费者。

4.When launching a new product, companies often target the marginal consumer to gain initial traction.

在推出新产品时，公司通常会瞄准边际消费者以获得初步的市场反响。

5.The marginal consumer plays a crucial role in the demand curve for any product.

边际消费者在任何产品的需求曲线中扮演着至关重要的角色。

作文

In the world of economics, understanding consumer behavior is crucial for businesses and policymakers alike. One term that often comes up in discussions about consumer behavior is the marginal consumer. The concept of the marginal consumer refers to the individual whose purchasing decision is on the edge of making a product successful or not. This consumer's willingness to buy a product can significantly influence market trends and pricing strategies.To illustrate the significance of the marginal consumer, let’s consider the example of a new smartphone launch. Imagine a company introduces an innovative smartphone model with advanced features and a high price tag. The marginal consumer in this scenario is the person who is undecided about whether to purchase this new smartphone. They may be influenced by various factors such as their current financial situation, the perceived value of the new features, and the availability of alternative options in the market.If the marginal consumer decides to buy the smartphone, it can lead to increased sales and potentially prompt the company to lower prices or enhance marketing efforts to attract more customers. Conversely, if this consumer chooses not to purchase the phone, it could indicate that the product is overpriced or that there is insufficient demand in the market. Thus, understanding the marginal consumer becomes essential for businesses aiming to optimize their offerings and maximize profits.Moreover, the behavior of the marginal consumer can also reflect broader economic trends. For instance, during an economic downturn, the marginal consumer might become more cautious with their spending. They may prioritize essential goods over luxury items, which can result in a shift in market dynamics. Businesses must pay attention to these changes and adapt their strategies accordingly. In addition, the marginal consumer plays a vital role in determining price elasticity. Price elasticity measures how sensitive consumers are to price changes. If the marginal consumer is highly responsive to price changes, even a slight increase in price could lead to a significant drop in sales. Understanding this elasticity helps companies set competitive prices that can capture the interest of the marginal consumer while ensuring profitability.Furthermore, the marginal consumer can also be influenced by marketing strategies. Companies often target this group through advertising campaigns that highlight the unique features of their products or offer promotions that make the purchase more appealing. By effectively reaching out to the marginal consumer, businesses can sway their decisions and potentially turn them into loyal customers.In conclusion, the marginal consumer is a pivotal figure in the landscape of consumer behavior. Their purchasing decisions can shape market trends, influence pricing strategies, and reflect broader economic conditions. For businesses, recognizing and understanding the marginal consumer is essential for success. By catering to their needs and preferences, companies can enhance their market position and ensure long-term profitability.

在经济学的世界中，理解消费者行为对企业和政策制定者来说至关重要。在关于消费者行为的讨论中，常常会提到一个术语——边际消费者。边际消费者的概念指的是在购买决策上处于产品成功与否边缘的个体。这个消费者的购买意愿可以显著影响市场趋势和定价策略。为了说明边际消费者的重要性，让我们考虑一个新智能手机发布的例子。想象一下，一家公司推出了一款具有先进功能和高价格的新智能手机。在这种情况下，边际消费者是那个对是否购买这款新智能手机犹豫不决的人。他们可能会受到多种因素的影响，例如他们当前的财务状况、新功能的感知价值以及市场上可用替代选项的情况。如果边际消费者决定购买这款智能手机，这可能导致销售额增加，并可能促使公司降低价格或加强营销工作以吸引更多客户。相反，如果这个消费者选择不购买，那么这可能表明该产品定价过高或市场需求不足。因此，理解边际消费者对企业优化其产品和最大化利润至关重要。此外，边际消费者的行为还可以反映更广泛的经济趋势。例如，在经济衰退期间，边际消费者可能会对支出更加谨慎。他们可能会优先考虑必需品而非奢侈品，这可能导致市场动态的变化。企业必须关注这些变化并相应调整其策略。此外，边际消费者在确定价格弹性方面也发挥着重要作用。价格弹性衡量消费者对价格变化的敏感程度。如果边际消费者对价格变化高度敏感，即使价格略有上涨也可能导致销售额大幅下降。理解这一弹性有助于公司设定能够吸引边际消费者的竞争价格，同时确保盈利能力。此外，企业也可以通过营销策略来影响边际消费者。公司通常通过广告活动针对这一群体，突出其产品的独特功能或提供促销，使购买更具吸引力。通过有效地接触边际消费者，企业可以影响他们的决策，并可能将他们转变为忠实客户。总之，边际消费者是消费者行为领域中的关键人物。他们的购买决策可以塑造市场趋势，影响定价策略，并反映更广泛的经济状况。对于企业而言，识别和理解边际消费者对成功至关重要。通过迎合他们的需求和偏好，公司可以增强其市场地位，确保长期盈利。