marginal buyer

简明释义

边际买主

英英释义

例句

1.In a competitive market, attracting the 边际买家 can lead to increased market share.

在竞争激烈的市场中，吸引<边际买家>可以带来更大的市场份额。

2.When setting prices, it's crucial to identify who your 边际买家 is.

在定价时，识别你的<边际买家>是谁至关重要。

3.The 边际买家 is often the last consumer willing to purchase at a given price.

<边际买家>通常是愿意以特定价格购买的最后一位消费者。

4.The pricing strategy should consider the needs of the 边际买家 to maximize sales.

定价策略应考虑<微边际买家>的需求，以最大化销售。

5.Understanding the 边际买家 helps businesses tailor their marketing efforts.

理解<边际买家>有助于企业量身定制市场营销工作。

作文

In economics, the term marginal buyer refers to the individual or entity whose demand for a product or service is at the threshold of being satisfied. This concept plays a crucial role in understanding market dynamics and pricing strategies. A marginal buyer is essentially the last buyer who is willing to purchase a good at a specific price before demand decreases. Understanding who these buyers are can provide valuable insights into consumer behavior and market trends.To illustrate this concept, consider a scenario in which a new smartphone is launched. The manufacturer sets an initial price based on production costs, competitor prices, and perceived value. The marginal buyer in this case would be the consumer who is on the fence about purchasing the smartphone. They may have been waiting for the price to drop or for additional features to be included. Once the price reaches a certain point, this marginal buyer decides to make the purchase, thereby influencing the overall demand for the product.The significance of identifying marginal buyers lies in its implications for pricing strategies. Businesses often conduct market research to determine the price elasticity of demand among different consumer segments. By understanding where the marginal buyer lies, companies can adjust their pricing to maximize sales without sacrificing profit margins. For example, if a company realizes that the marginal buyer is highly sensitive to price changes, they may opt for promotional discounts or bundle deals to entice this group.Moreover, the concept of the marginal buyer extends beyond just individual purchases; it can also apply to larger market trends. For instance, during economic downturns, the profile of the marginal buyer may shift dramatically. Consumers who were once willing to spend freely may become more cautious, reevaluating their needs and prioritizing essential goods over luxury items. This change in behavior can lead to significant shifts in market demand, forcing companies to adapt their strategies accordingly.In addition to pricing strategies, understanding the marginal buyer can also inform product development. If a company recognizes that its marginal buyers are looking for specific features or improvements, they can tailor their offerings to meet these demands. This approach not only satisfies the marginal buyer but can also enhance brand loyalty and customer retention.In conclusion, the concept of the marginal buyer is a fundamental aspect of economic theory that helps businesses navigate the complexities of consumer behavior. By identifying and understanding the marginal buyer, companies can develop effective pricing strategies, adapt to market changes, and innovate their products to better meet consumer needs. As the marketplace continues to evolve, keeping a close eye on the marginal buyer will be essential for businesses aiming to thrive in competitive environments.

在经济学中，术语边际买家指的是对某种产品或服务的需求处于被满足阈值的个人或实体。这个概念在理解市场动态和定价策略方面发挥着至关重要的作用。边际买家本质上是愿意在特定价格下购买商品的最后一个买家，在此之前需求才会降低。了解这些买家是谁可以为消费者行为和市场趋势提供宝贵的见解。为了说明这一概念，考虑一个新智能手机发布的场景。制造商根据生产成本、竞争者价格和感知价值设定初始价格。在这种情况下，边际买家将是对购买智能手机犹豫不决的消费者。他们可能一直在等待价格下降或附加功能的加入。一旦价格达到某个点，这个边际买家决定购买，从而影响产品的整体需求。识别边际买家的重要性在于其对定价策略的影响。企业通常进行市场研究，以确定不同消费者群体的需求价格弹性。通过了解边际买家的位置，公司可以调整定价，以最大化销售而不牺牲利润率。例如，如果公司意识到边际买家对价格变化非常敏感，他们可能会选择促销折扣或捆绑交易来吸引这一群体。此外，边际买家的概念不仅适用于单个购买，也适用于更大的市场趋势。例如，在经济衰退期间，边际买家的特征可能会发生显著变化。曾经愿意随意消费的消费者可能会变得更加谨慎，重新评估自己的需求，并优先考虑必需品而非奢侈品。这种行为的变化可能导致市场需求的重大转变，迫使公司相应地调整其策略。除了定价策略之外，理解边际买家还可以为产品开发提供信息。如果一家公司认识到其边际买家正在寻找特定的功能或改进，他们可以调整其产品以满足这些需求。这种方法不仅满足了边际买家，还可以增强品牌忠诚度和客户留存率。总之，边际买家的概念是经济理论的一个基本方面，帮助企业应对消费者行为的复杂性。通过识别和理解边际买家，公司可以制定有效的定价策略，适应市场变化，并创新其产品以更好地满足消费者需求。随着市场环境的不断演变，密切关注边际买家将对希望在竞争环境中蓬勃发展的企业至关重要。