marginal share

简明释义

边际份额

英英释义

例句

1.The marginal share of eco-friendly products is growing as consumers become more environmentally conscious.

随着消费者环保意识的增强，生态友好型产品的边际份额正在增长。

2.A decline in the marginal share could indicate a need for product innovation.

如果边际份额下降，可能表明需要进行产品创新。

3.Investors are keen to understand the marginal share of new products in the overall portfolio.

投资者渴望了解新产品在整体投资组合中的边际份额。

4.By analyzing the marginal share, we can identify which products contribute most to our profits.

通过分析边际份额，我们可以识别哪些产品对我们的利润贡献最大。

5.The company's marginal share in the market has increased due to effective marketing strategies.

由于有效的营销策略，该公司的边际份额在市场上有所增加。

作文

In today's competitive market, businesses are constantly striving to increase their profits and gain a larger customer base. One of the key concepts that can help companies achieve these goals is the idea of marginal share. The term marginal share refers to the additional market share that a company can capture by making small adjustments to its marketing strategies or product offerings. Understanding this concept is crucial for businesses looking to optimize their operations and improve their overall performance.To illustrate the importance of marginal share, let’s consider a hypothetical situation involving a coffee shop. Imagine a local coffee shop that currently holds a 10% market share in its area. This means that out of all the coffee sold in the neighborhood, 10% comes from this particular shop. However, the owner realizes that there is potential to increase this percentage with some targeted changes. By introducing a loyalty program, offering seasonal drinks, or improving the quality of their coffee, the shop could potentially capture a marginal share of the market.The concept of marginal share is not just limited to small businesses; it is equally relevant for large corporations. For instance, a multinational beverage company may analyze its product lines and discover that a specific soft drink is underperforming in certain regions. By tweaking the marketing strategy—such as launching a localized advertising campaign or rebranding the product—the company could gain a marginal share in those markets, leading to increased sales and profitability.Moreover, understanding marginal share allows companies to make informed decisions about resource allocation. If a business identifies a segment of the market where it can easily increase its share, it can invest more in that area rather than spreading its resources too thinly across less promising opportunities. For example, if a tech company realizes that a particular software feature is highly sought after by a niche audience, it can focus its development efforts on enhancing that feature, thereby capturing a marginal share of that specific market segment.Furthermore, analyzing marginal share provides insights into consumer behavior. By understanding what drives customers to choose one brand over another, businesses can tailor their offerings to meet those needs. For instance, if a restaurant discovers that customers prefer healthier menu options, it may decide to introduce a range of nutritious dishes to attract health-conscious diners, thus increasing its marginal share in the dining market.In conclusion, the concept of marginal share is an essential tool for businesses aiming to enhance their market presence and profitability. By making strategic adjustments based on consumer preferences and market dynamics, companies can effectively capture additional market share. Whether it is through innovative marketing strategies, product improvements, or targeted investment, understanding and leveraging marginal share can lead to significant growth and success in today's fast-paced business environment. As competition continues to intensify, the ability to identify and seize opportunities for marginal share will be a critical factor in determining which companies thrive and which ones struggle to survive.

在当今竞争激烈的市场中，企业不断努力提高利润并扩大客户基础。一个可以帮助公司实现这些目标的关键概念是边际份额。术语边际份额指的是公司通过对其营销策略或产品供应进行小幅调整而能够捕获的额外市场份额。理解这一概念对于希望优化运营和改善整体表现的企业至关重要。为了说明边际份额的重要性，让我们考虑一个假设的情况，涉及一家咖啡店。想象一下，一家当地咖啡店目前在其地区拥有10%的市场份额。这意味着在该社区出售的所有咖啡中，有10%来自这家特定的咖啡店。然而，店主意识到，通过一些针对性的变化，有可能增加这个百分比。通过推出忠诚度计划、提供季节性饮品或改善咖啡质量，这家店有可能捕获到边际份额。边际份额的概念不仅限于小型企业；对于大型公司同样相关。例如，一家跨国饮料公司可能会分析其产品线，发现某种软饮料在某些地区表现不佳。通过调整营销策略——例如推出本地化广告活动或重新品牌化该产品——公司可以在这些市场中获得边际份额，从而增加销售和盈利能力。此外，理解边际份额使公司能够做出明智的资源分配决策。如果企业识别出一个可以轻松增加其份额的市场细分，它可以在该领域投入更多，而不是在不太有前景的机会中分散资源。例如，如果一家科技公司意识到某个软件功能受到小众受众的高度追捧，它可以专注于增强该功能，从而在特定市场细分中捕获边际份额。此外，分析边际份额还提供了对消费者行为的洞察。通过了解是什么驱动客户选择一个品牌而非另一个品牌，企业可以量身定制其产品以满足这些需求。例如，如果一家餐厅发现顾客更喜欢健康的菜单选项，它可能决定推出一系列营养丰富的菜肴，以吸引关注健康的食客，从而增加其在餐饮市场中的边际份额。总之，边际份额的概念是企业旨在增强市场存在感和盈利能力的重要工具。通过根据消费者偏好和市场动态进行战略调整，公司可以有效地捕获额外的市场份额。无论是通过创新的营销策略、产品改进还是有针对性的投资，理解和利用边际份额都可以在当今快节奏的商业环境中带来显著的增长和成功。随着竞争的不断加剧，识别和抓住边际份额机会的能力将成为决定哪些公司繁荣、哪些公司挣扎求生的关键因素。