functional discount

简明释义

按销售过程中的不同职能给予不同折扣

英英释义

例句

1.The distributor applied a functional discount to their pricing strategy to compete effectively in the market.

分销商在其定价策略中应用了功能折扣以有效竞争市场。

2.The retailer offered a functional discount to encourage bulk purchases, which helped increase sales volume.

零售商提供了一个功能折扣来鼓励大宗采购，这有助于提高销售量。

3.Offering a functional discount for promotional products can help clear out old inventory more quickly.

对促销产品提供功能折扣可以帮助更快地清理旧库存。

4.The company introduced a functional discount for early payments, incentivizing clients to settle their invoices sooner.

公司推出了一个功能折扣，用于提前付款，激励客户尽早结清发票。

5.By providing a functional discount, the supplier was able to strengthen relationships with key customers.

通过提供功能折扣，供应商能够加强与关键客户的关系。

作文

In the world of business, pricing strategies play a crucial role in determining the success of a product or service. One such strategy that has gained significant attention is the concept of functional discount. A functional discount refers to a reduction in price offered by manufacturers to wholesalers or retailers as a way to incentivize them to perform certain functions, such as marketing, storing, or distributing products. This discount is not merely a price cut; it serves a strategic purpose in the supply chain management and distribution process.Understanding the implications of functional discount is essential for both manufacturers and retailers. For manufacturers, offering a functional discount can lead to increased sales volume, as retailers are more likely to stock and promote products that come with financial incentives. This is particularly important in competitive markets where retailers have numerous options to choose from. By providing a functional discount, manufacturers can differentiate their products and encourage retailers to prioritize their offerings over those of competitors.On the other hand, retailers benefit from functional discount as it allows them to maintain better profit margins. When retailers receive a discount from manufacturers, they can either pass on these savings to consumers or retain them to enhance their own profitability. This flexibility can be vital in attracting customers and increasing sales. Retailers can also leverage the functional discount to create promotional campaigns that highlight the value of the products they sell, thereby driving consumer interest and boosting overall sales.Moreover, the functional discount can foster stronger relationships between manufacturers and retailers. When manufacturers actively engage with their retail partners by offering discounts tied to specific functions, it creates a collaborative environment where both parties can benefit. Retailers may feel more valued and supported, leading to a commitment to promote the manufacturer’s products more effectively. This partnership can result in better shelf space, more prominent advertising, and ultimately, higher sales for both parties.However, it is important for businesses to carefully consider how they implement functional discount. If not managed properly, it can lead to confusion among retailers and consumers. For instance, if multiple manufacturers offer similar discounts, retailers may struggle to decide which products to prioritize. Additionally, if the discount is perceived as too steep, it may lead to questions about the quality of the product. Therefore, clear communication about the purpose and terms of the functional discount is essential.In conclusion, the concept of functional discount is a vital tool within the realm of pricing strategies in business. It not only benefits manufacturers by increasing sales and market presence but also supports retailers in enhancing their profitability and customer appeal. By fostering collaboration between manufacturers and retailers, the functional discount can lead to mutually beneficial outcomes. However, careful consideration and communication are necessary to ensure that this strategy is effective and maintains the integrity of the products involved. As businesses continue to navigate the complexities of the market, understanding and leveraging functional discount will remain an important aspect of their pricing strategies.

在商业世界中，定价策略在决定产品或服务的成功方面发挥着至关重要的作用。其中一种引起广泛关注的策略是功能性折扣的概念。功能性折扣是指制造商向批发商或零售商提供的价格减免，作为激励他们执行某些功能（如营销、存储或分销产品）的一种方式。这种折扣不仅仅是价格的削减；它在供应链管理和分销过程中具有战略意义。理解功能性折扣的影响对于制造商和零售商都至关重要。对于制造商而言，提供功能性折扣可以导致销售量的增加，因为零售商更有可能库存和推广那些附带财务激励的产品。在竞争激烈的市场中，这一点尤其重要，因为零售商有众多选择可供选择。通过提供功能性折扣，制造商可以使其产品与众不同，并鼓励零售商优先考虑其产品而非竞争对手的产品。另一方面，零售商从功能性折扣中受益，因为这使他们能够保持更好的利润率。当零售商从制造商那里获得折扣时，他们可以将这些节省转嫁给消费者，或者保留这些节省以提高自己的盈利能力。这种灵活性在吸引顾客和增加销售时非常重要。零售商还可以利用功能性折扣创建促销活动，突出他们所销售产品的价值，从而推动消费者的兴趣并提升整体销售。此外，功能性折扣可以促进制造商与零售商之间更强的关系。当制造商通过提供与特定功能相关的折扣积极与其零售合作伙伴互动时，就会创造出一个双方都能受益的合作环境。零售商可能会感到更被重视和支持，从而承诺更有效地推广制造商的产品。这种合作关系可以导致更好的货架空间、更显著的广告，最终实现双方的更高销售。然而，企业在实施功能性折扣时必须仔细考虑如何操作。如果管理不当，可能会导致零售商和消费者之间的混淆。例如，如果多个制造商提供类似的折扣，零售商可能会在决定优先推广哪些产品时感到困难。此外，如果折扣被认为过于陡峭，可能会引发对产品质量的质疑。因此，关于功能性折扣的目的和条款进行清晰沟通是至关重要的。总之，功能性折扣的概念在商业定价策略领域中是一种重要工具。它不仅通过增加销售和市场存在感来使制造商受益，还支持零售商提高盈利能力和客户吸引力。通过促进制造商与零售商之间的合作，功能性折扣可以导致互利的结果。然而，仔细考虑和沟通是确保这一策略有效且保持涉及产品完整性的必要条件。随着企业继续应对市场的复杂性，理解和利用功能性折扣将仍然是其定价策略的重要方面。