return-on-investment pricing

简明释义

按投资利润率订价

英英释义

例句

1.By using return-on-investment pricing, the marketing team was able to justify the costs of their new campaign based on projected sales increases.

通过使用投资回报定价，市场团队能够根据预计的销售增长来证明其新活动的成本。

2.Using return-on-investment pricing, the consulting firm could demonstrate the financial benefits of their services to potential clients.

通过使用投资回报定价，咨询公司能够向潜在客户展示其服务的财务收益。

3.The software firm adjusted its return-on-investment pricing model to better reflect the value provided to enterprise clients.

该软件公司调整了其投资回报定价模型，以更好地反映提供给企业客户的价值。

4.The company adopted return-on-investment pricing to ensure that each product sold contributes positively to its overall profitability.

公司采用了投资回报定价策略，以确保每个售出的产品对整体盈利能力产生积极贡献。

5.Implementing return-on-investment pricing allowed the startup to attract investors who were interested in sustainable growth.

实施投资回报定价使得这家初创公司能够吸引对可持续增长感兴趣的投资者。

作文

In today's competitive market, businesses are constantly seeking ways to maximize their profitability while ensuring that their pricing strategies are appealing to customers. One effective approach that has gained traction in recent years is return-on-investment pricing. This pricing strategy focuses on calculating the potential return that a customer can expect from their investment in a product or service. By aligning the price with the perceived value and expected returns, companies can create a more compelling offering that resonates with their target audience.The concept of return-on-investment pricing is rooted in the principle that customers are more likely to make a purchase if they can clearly see the benefits of their investment. For instance, consider a software company that offers a subscription-based service. Instead of simply setting a price based on production costs or competitor pricing, the company could analyze how much time and money the software saves its users. By presenting this information alongside the subscription cost, the company can illustrate a strong return-on-investment, thereby justifying the price to potential customers.Furthermore, implementing return-on-investment pricing requires a deep understanding of the target market and their specific needs. Businesses must conduct thorough market research to identify what factors contribute to the perceived value of their products. This may include features, quality, brand reputation, and customer support. Once these elements are understood, companies can effectively communicate the benefits of their offerings, helping customers to visualize the potential returns they can achieve.Another advantage of return-on-investment pricing is that it allows companies to differentiate themselves from competitors. In industries where many products appear similar, emphasizing the value and potential returns can be a powerful way to stand out. For example, a high-end kitchen appliance manufacturer might highlight how their product not only performs better than cheaper alternatives but also leads to long-term savings on energy bills. This narrative shifts the focus from the initial purchase price to the overall value proposition, making it easier for consumers to justify the higher cost.However, there are challenges associated with return-on-investment pricing. Accurately estimating the returns that customers will receive can be complex and may vary widely among different consumers. Companies must ensure that their claims are realistic and backed by data to avoid misleading customers. Additionally, as market conditions change, so too can the perceived value of a product, requiring businesses to continually reassess their pricing strategies.In conclusion, return-on-investment pricing offers a strategic approach for businesses looking to enhance their pricing models. By focusing on the value delivered to customers and the returns they can expect, companies can create a compelling case for their products. While there are challenges to navigate, the potential benefits of increased sales and customer satisfaction make this pricing strategy worth considering. As markets evolve and competition intensifies, adopting innovative pricing strategies like return-on-investment pricing may be essential for long-term success.

在当今竞争激烈的市场中，企业不断寻求最大化盈利的方法，同时确保其定价策略对客户有吸引力。一种近年来获得关注的有效方法是投资回报定价。这种定价策略侧重于计算客户在产品或服务中的投资所能期望的潜在回报。通过将价格与感知价值和预期回报对齐，公司可以创造出更具吸引力的产品，能够引起目标受众的共鸣。投资回报定价的概念根植于这样一个原则：如果客户能够清晰地看到他们投资的好处，他们更可能进行购买。例如，考虑一家提供基于订阅的软件公司。该公司不仅仅根据生产成本或竞争者定价来设定价格，而是可以分析软件为用户节省了多少时间和金钱。通过将这些信息与订阅费用一起呈现，该公司可以说明强大的投资回报，从而为潜在客户证明价格的合理性。此外，实施投资回报定价需要深入了解目标市场及其特定需求。企业必须进行彻底的市场研究，以识别哪些因素有助于其产品的感知价值。这可能包括功能、质量、品牌声誉和客户支持。一旦了解了这些元素，公司就可以有效地传达其产品的好处，帮助客户想象他们可以实现的潜在回报。投资回报定价的另一个优势是，它使公司能够在竞争对手中脱颖而出。在许多产品看似相似的行业中，强调价值和潜在回报可以成为一种强大的差异化方式。例如，一家高端厨房电器制造商可能会强调其产品不仅比便宜的替代品表现更好，而且还导致长期的能源账单节省。这种叙述将焦点从初始购买价格转移到整体价值主张，使消费者更容易为较高的成本辩护。然而，投资回报定价也面临挑战。准确估计客户将获得的回报可能很复杂，并且可能因不同消费者而异。公司必须确保其声明切合实际并有数据支持，以避免误导客户。此外，随着市场条件的变化，产品的感知价值也可能发生变化，这要求企业不断重新评估其定价策略。总之，投资回报定价为希望增强定价模型的企业提供了一种战略方法。通过关注交付给客户的价值和他们可以期望的回报，公司可以为其产品创造一个引人注目的案例。尽管存在挑战，但销售和客户满意度提高的潜在好处使这种定价策略值得考虑。随着市场的发展和竞争的加剧，采用像投资回报定价这样的创新定价策略可能对长期成功至关重要。