average cost pricing

简明释义

按平均成本定价

英英释义

Average cost pricing is a pricing strategy where a firm sets the price of its products or services based on the average cost of production, including both fixed and variable costs, in order to achieve a target profit margin.

平均成本定价是一种定价策略,公司根据产品或服务的平均生产成本(包括固定成本和变动成本)来设定价格,以实现目标利润率。

例句

1.The manager explained that average cost pricing is calculated by dividing total costs by the number of units produced.

经理解释说,平均成本定价是通过将总成本除以生产的单位数量来计算的。

2.To avoid losses, the startup adopted average cost pricing for its initial product launch.

为了避免损失,该初创公司在其初始产品发布中采用了平均成本定价

3.By using average cost pricing, the business aims to maintain a stable profit margin.

通过使用平均成本定价,企业旨在保持稳定的利润率。

4.In a competitive market, average cost pricing can help businesses remain attractive to consumers.

在竞争激烈的市场中,平均成本定价可以帮助企业对消费者保持吸引力。

5.The company decided to implement average cost pricing to ensure they cover all their production expenses.

公司决定实施平均成本定价以确保覆盖所有生产费用。

作文

Average cost pricing is a common pricing strategy used by businesses to ensure they cover their costs while remaining competitive in the market. This method involves setting the price of a product or service based on the average cost of production, which includes both fixed and variable costs. By using average cost pricing (平均成本定价), companies can determine a price that allows them to maintain profitability without overcharging customers. One of the main advantages of average cost pricing (平均成本定价) is its simplicity. Businesses can easily calculate their average costs by taking total production costs and dividing them by the number of units produced. This straightforward approach makes it easier for managers to set prices that not only cover costs but also align with market expectations. For example, if a company produces 1,000 units at a total cost of $10,000, the average cost per unit would be $10. The business could then set a price slightly above this average cost to ensure a profit margin. However, relying solely on average cost pricing (平均成本定价) can have drawbacks. One significant concern is that it does not take into account the perceived value of the product or service from the customer's perspective. Customers may be willing to pay more for a product that they perceive as high quality, regardless of its average production cost. Therefore, businesses must balance the need to cover costs with the importance of customer perception and willingness to pay. Additionally, average cost pricing (平均成本定价) may lead to a lack of flexibility in pricing strategies. In highly competitive markets, businesses may find themselves unable to adjust prices quickly in response to changes in demand or competitor pricing. If a competitor lowers their prices, a business using average cost pricing (平均成本定价) might struggle to remain competitive, as their prices are based on their own cost structure rather than market conditions. In some cases, businesses may also face challenges when their average costs change due to fluctuations in raw material prices or labor costs. If production costs rise significantly, a company relying on average cost pricing (平均成本定价) may need to increase prices to maintain profitability, which could alienate customers and reduce sales. Despite these challenges, average cost pricing (平均成本定价) can be an effective strategy for many businesses, especially those in industries with stable costs and predictable demand. For instance, utility companies often use this pricing model because their costs are relatively fixed and regulated. By ensuring that prices reflect average costs, these companies can maintain financial stability while providing essential services to consumers. In conclusion, average cost pricing (平均成本定价) is a valuable tool for businesses looking to cover their costs and remain competitive. While it has its limitations, understanding how to effectively implement this pricing strategy can help companies navigate the complexities of the market. Ultimately, the key to successful pricing lies in balancing cost recovery with customer satisfaction and market dynamics.

相关单词

pricing

pricing详解:怎么读、什么意思、用法