bundled pricing

简明释义

按堆计订价

英英释义

例句

1.Many software companies use bundled pricing to sell their products along with additional features at a lower price.

许多软件公司使用捆绑定价将其产品与额外功能一起以更低的价格出售。

2.With bundled pricing, customers can save money by purchasing multiple items together instead of separately.

通过捆绑定价，顾客可以通过一起购买多个商品而不是单独购买来节省费用。

3.By using bundled pricing, the service provider was able to offer a better deal on internet and cable services.

通过使用捆绑定价，服务提供商能够在互联网和有线电视服务上提供更优惠的交易。

4.The company decided to implement bundled pricing to attract more customers during the holiday season.

公司决定实施捆绑定价以吸引更多顾客在假日季节。

5.The airline offered bundled pricing for flights that included luggage, meals, and seat selection.

航空公司提供了包含行李、餐食和座位选择的捆绑定价航班。

作文

In today's competitive market, businesses are constantly seeking innovative strategies to attract customers and increase their sales. One such strategy that has gained popularity in recent years is bundled pricing. This pricing technique involves offering multiple products or services together at a single price, which often provides a discount compared to purchasing each item separately. The concept of bundled pricing can be observed in various industries, including telecommunications, software, and even fast food chains.The rationale behind bundled pricing is quite simple. By grouping products or services together, companies can create a perceived value that encourages consumers to make a purchase. For instance, a cable provider may offer a package that includes internet, television, and phone services for a lower price than if these services were bought individually. This not only helps the company sell more products but also enhances customer satisfaction by providing convenience.One of the key advantages of bundled pricing is that it can lead to increased sales volume. When customers see a deal that offers multiple items at a reduced rate, they are more likely to take advantage of it. This can be particularly effective for businesses looking to introduce new products. By bundling a new product with a popular one, companies can encourage customers to try the new item without the perceived risk of spending too much money.Additionally, bundled pricing can help businesses manage their inventory more effectively. By encouraging customers to buy in bundles, companies can reduce excess stock of certain items that may not sell as well on their own. For example, a restaurant might bundle a meal with a drink and dessert, ensuring that all components are sold together, rather than having leftover desserts at the end of the day.However, while bundled pricing can be advantageous, it is essential for businesses to implement this strategy thoughtfully. If customers feel that they are being forced to buy items they do not want, it can lead to dissatisfaction and potentially harm the brand's reputation. Therefore, it is crucial for companies to ensure that their bundles offer genuine value and meet the needs of their target audience.Moreover, businesses must also consider the psychological aspect of bundled pricing. Consumers often perceive bundled offers as a bargain, even if the total cost is still significant. This perception can lead to impulse purchases, which may not always align with the customer's actual needs. Hence, companies should strive to create bundles that are logical and appealing, rather than simply combining random items to inflate the perceived value.In conclusion, bundled pricing is an effective marketing strategy that can benefit both businesses and consumers when executed correctly. It provides customers with convenience and savings while helping businesses boost sales and manage inventory. However, it is crucial for companies to approach this strategy with care, ensuring that their bundles are genuinely valuable and appealing to their target market. As the retail landscape continues to evolve, bundled pricing will likely remain a popular tactic for companies aiming to enhance their competitive edge.

在当今竞争激烈的市场中，企业不断寻求创新策略以吸引客户并增加销售。其中一种近年来越来越受欢迎的策略是捆绑定价。这种定价技术涉及将多个产品或服务一起以单一价格提供，这通常比单独购买每项商品便宜。捆绑定价的概念可以在多个行业中观察到，包括电信、软件甚至快餐连锁店。捆绑定价背后的原理非常简单。通过将产品或服务组合在一起，公司可以创造出一种感知价值，从而鼓励消费者进行购买。例如，某个有线电视提供商可能会提供一个套餐，其中包括互联网、电视和电话服务，价格低于单独购买这些服务的总价。这不仅有助于公司销售更多产品，还通过提供便利来提高客户满意度。捆绑定价的一个关键优势是它可以导致销售量的增加。当客户看到一个提供多个项目的折扣交易时，他们更有可能利用这一点。这对于希望推出新产品的企业尤其有效。通过将新产品与畅销产品捆绑在一起，公司可以鼓励客户尝试新产品，而不必担心花费太多钱。此外，捆绑定价还可以帮助企业更有效地管理库存。通过鼓励客户捆绑购买，公司可以减少某些可能单独销售不佳的商品的过剩库存。例如，一家餐厅可能会将一顿饭与饮料和甜点捆绑在一起，确保所有组件一起出售，而不是在一天结束时留下多余的甜点。然而，虽然捆绑定价可以带来好处，但企业在实施这一策略时必须谨慎。如果客户觉得自己被迫购买他们不想要的商品，这可能会导致不满，并可能损害品牌声誉。因此，公司必须确保他们的捆绑产品提供真正的价值，并满足目标受众的需求。此外，企业还必须考虑捆绑定价的心理因素。消费者通常将捆绑优惠视为便宜，即使总成本仍然很高。这种认知可能导致冲动购买，而这些购买可能并不总是符合客户的实际需求。因此，公司应努力创建逻辑合理且具有吸引力的捆绑产品，而不是简单地将随机项目组合在一起，以夸大感知价值。总之，捆绑定价是一种有效的营销策略，当正确执行时，可以使企业和消费者都受益。它为客户提供了便利和节省，同时帮助企业提升销售和管理库存。然而，公司在采用这一策略时必须谨慎，确保他们的捆绑产品对目标市场具有真正的价值和吸引力。随着零售环境的不断演变，捆绑定价可能仍将是企业增强竞争优势的流行策略。