bullwhip

简明释义

英[ˈbʊlwɪp]美[ˈbʊlˌwɪp]

n. 牛鞭效应；粗而长的鞭（旧时赶牛或牲口用的）

vt. 用牛鞭打牲口

英英释义

单词用法

同义词

反义词

例句

1.Interesting sound. I would have guessed a Wild West performer was practicing with a bullwhip while also vacuuming.

听到这有趣的声音，我会联想到一个狂野的西部表演家正一边挥舞着牛鞭，一边开着吸尘器。

2.The paper claims bullwhip effect is caused by the active feedback dynamics feature presented by the demand predicts of supply chain system.

指出了牛鞭效应产生的原因是由于供应链系统需求预测所表现出的正反馈动力学特性。

3.A bullwhip does not help! Always, sugar is better than vinegar here.

鞭子是不起作用的，糖果总比鞭子更好用。

4.Bullwhip effect is a typical phenomenon in the operation of supply chain management. It brings the great negative effect to enterprise's production and operation.

牛鞭效应是一种在企业经营中广泛存在的普遍现象，对企业的生产经营产生了极大负面影响。

5.When economic environment fluctuates severely, how should the company in an upper position in a supply chain deal with the bullwhip effect?

景气波动大时，处于产业链上游的厂商如何因应长鞭效应？

6.Then, the bullwhip effect is available to be restrained by way of a reasonable distribution based on the historical record of retailers goods return rate.

然后在供不应求的情况下采用基于零售商退货率的历史数据分配法来降低牛鞭效应。

7.Secondly, the paper studies the causes, dangers and the method of management of the bullwhip effect in the supply chain.

接着，对供应链中的牛鞭效应的起因、危害以及减弱方法作了研究；

8.By applying stochastic control theory, a stochastic control strategy that can reduce the bullwhip effect is designed.

应用随机控制理论方法，设计了抑制长鞭效应的随机控制策略。

9.Bullwhip effect is an important parameter in the information management in SCM of Water Resource of South-to-North Water Transfer.

牛鞭效应是南水北调水资源供应链信息管理中的一个重要参数。

10.Understanding the bullwhip 鞭子效应 is crucial for effective demand forecasting.

理解bullwhip 鞭子效应对有效的需求预测至关重要。

11.The supply chain manager explained how the bullwhip 鞭子效应 can lead to excessive inventory levels.

供应链经理解释了如何导致过多库存水平的bullwhip 鞭子效应。

12.Retailers often experience a bullwhip 鞭子效应 when consumer demand fluctuates unexpectedly.

当消费者需求意外波动时，零售商往往会经历bullwhip 鞭子效应。

13.The bullwhip 鞭子效应 often results in overproduction and waste in manufacturing.

在制造业中，bullwhip 鞭子效应往往导致过度生产和浪费。

14.To mitigate the bullwhip 鞭子效应, companies should improve their communication with suppliers.

为了减轻bullwhip 鞭子效应，公司应该改善与供应商的沟通。

作文

The term bullwhip refers to a phenomenon observed in supply chain management where small fluctuations in demand at the retail level can lead to larger and larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels. This effect can result in inefficiencies, excess inventory, and stockouts, ultimately affecting the entire supply chain. Understanding the bullwhip effect is crucial for businesses looking to optimize their operations and improve customer satisfaction.To illustrate this concept, consider a simple example involving a retail store that sells a popular toy. Initially, the store experiences a slight increase in customer demand for this toy due to a holiday promotion. The store manager, noticing this uptick, decides to order a few extra units from the wholesaler to avoid running out of stock. However, the wholesaler, seeing the increased order from the retailer, interprets this as a significant rise in demand and places an even larger order with the manufacturer. The manufacturer, in turn, ramps up production based on the wholesaler's order, and the raw material suppliers also increase their output.As a result of this chain reaction, what started as a small increase in demand at the retail level has transformed into a massive spike in orders throughout the supply chain. Once the holiday season ends and demand returns to normal levels, the retailer finds itself with excess inventory, while the wholesaler and manufacturer face similar challenges. This situation exemplifies the bullwhip effect, where the initial change in consumer demand leads to disproportionately larger changes in orders upstream in the supply chain.The bullwhip effect can be exacerbated by various factors such as delays in information sharing, lack of communication between different levels of the supply chain, and the tendency of companies to overreact to changes in demand. For instance, if the retailer does not communicate effectively with the wholesaler about the actual demand, the wholesaler may continue to over-order, leading to a cascading effect throughout the supply chain.To mitigate the bullwhip effect, companies can implement several strategies. One effective approach is to improve demand forecasting techniques by using historical data and advanced analytics. By accurately predicting future demand, businesses can make more informed decisions about inventory levels and order quantities. Additionally, fostering better communication and collaboration among supply chain partners can help ensure that everyone is on the same page regarding demand trends.Another strategy is to reduce lead times in the supply chain. Shorter lead times mean that companies can respond more quickly to changes in demand, thereby minimizing the impact of fluctuations. Furthermore, employing just-in-time inventory systems can help maintain optimal inventory levels without overstocking or understocking.In conclusion, the bullwhip effect is a critical concept in supply chain management that highlights the importance of effective communication, accurate forecasting, and timely decision-making. By understanding and addressing the bullwhip effect, businesses can enhance their operational efficiency, reduce costs, and ultimately provide better service to their customers. As the global marketplace continues to evolve, mastering the dynamics of supply chains will be essential for long-term success.

“bullwhip”一词指的是一种现象，观察到在供应链管理中，零售层面的小需求波动可能导致批发、分销商、制造商和原材料供应商层面更大更大的需求波动。这种效应可能导致低效、过剩库存和缺货，最终影响整个供应链。理解bullwhip效应对于希望优化运营和提高客户满意度的企业至关重要。为了说明这一概念，我们考虑一个简单的例子，涉及一家销售热门玩具的零售商店。最初，由于节日促销，该商店经历了对该玩具的客户需求的轻微增加。商店经理注意到这一增长，决定向批发商订购几个额外单位，以避免缺货。然而，批发商看到零售商的订单增加，将其解释为需求的显著上升，并向制造商下了更大的订单。制造商则基于批发商的订单增加生产，而原材料供应商也提高了产量。由于这种连锁反应，最初在零售层面的需求小幅增加转变为整个供应链的订单大幅激增。一旦假期结束，需求恢复到正常水平，零售商发现自己有过剩的库存，而批发商和制造商也面临类似的挑战。这种情况体现了bullwhip效应，即消费者需求的初始变化导致供应链上游订单的比例更大变化。各种因素可能加剧bullwhip效应，例如信息共享延迟、供应链不同层次之间缺乏沟通以及公司对需求变化的过度反应倾向。例如，如果零售商没有与批发商有效沟通实际需求，批发商可能会继续超额订购，从而导致供应链中的级联效应。为了减轻bullwhip效应，公司可以实施几种策略。一种有效的方法是通过使用历史数据和先进分析来改善需求预测技术。通过准确预测未来需求，企业可以就库存水平和订单数量做出更明智的决策。此外，促进供应链合作伙伴之间更好的沟通与协作，可以确保每个人都对需求趋势保持一致。另一种策略是减少供应链中的交货时间。较短的交货时间意味着公司可以更快地响应需求变化，从而最小化波动的影响。此外，采用及时库存系统可以帮助保持最佳库存水平，而不会造成过剩或短缺。总之，bullwhip效应是供应链管理中的一个关键概念，突显了有效沟通、准确预测和及时决策的重要性。通过理解和解决bullwhip效应，企业可以提高运营效率、降低成本，并最终为客户提供更好的服务。随着全球市场的不断发展，掌握供应链动态将对长期成功至关重要。