trade name

简明释义

商品名称

英英释义

例句

1.The company registered its trade name 商标名称 to protect its brand identity.

该公司注册了其商标名称以保护其品牌形象。

2.Before launching the product, we need to verify that the trade name 商标名称 is not already in use.

在推出产品之前，我们需要确认该商标名称是否已经被使用。

3.They chose a catchy trade name 商标名称 to attract more customers.

他们选择了一个吸引人的商标名称来吸引更多客户。

4.The trade name 商标名称 must be distinct from other brands to avoid confusion.

该商标名称必须与其他品牌有所区别，以避免混淆。

5.A strong trade name 商标名称 can significantly enhance a company's market presence.

一个强有力的商标名称可以显著增强公司的市场存在感。

作文

In today's competitive market, the significance of a strong brand cannot be overstated. A brand often represents the identity of a company and its products. Among the various aspects of branding, the concept of a trade name is particularly crucial. A trade name (商业名称) is essentially the name under which a business operates and is recognized by its customers. It is different from a legal business name, which may not be as catchy or memorable. For instance, the legal name of a corporation might be something formal and technical, whereas its trade name could be a more appealing and marketable name that resonates with consumers.The importance of a trade name lies in its ability to create a distinct identity in the marketplace. When consumers see a familiar trade name, it evokes certain feelings and expectations about the quality and reliability of the products or services associated with it. This emotional connection can significantly influence purchasing decisions. For example, when someone sees the trade name 'Nike', they immediately think of athletic excellence and high-quality sportswear. This recognition is not just due to advertising but also because of the consistent delivery of quality products over the years.Moreover, a well-chosen trade name can help a business stand out from its competitors. In industries where there are many similar products, having a unique trade name can be a game-changer. It can attract attention and draw in customers who might otherwise overlook a less distinctive name. Consider how the trade name 'Apple' has become synonymous with innovation and cutting-edge technology. The name itself is simple, yet it carries immense weight in the tech industry, making it instantly recognizable around the globe.Another important aspect of a trade name is its potential for trademark protection. Registering a trade name as a trademark provides legal protection against unauthorized use by other businesses. This means that if a company invests time and resources into building its brand, it can safeguard its trade name from being used by competitors, thus preserving its market position and reputation.However, creating a successful trade name is not without challenges. It requires careful consideration of various factors such as cultural implications, market trends, and target audience. A name that works well in one country may not have the same effect in another. For instance, a trade name that sounds appealing in English might have negative connotations in another language. Therefore, businesses must conduct thorough research before finalizing their trade name to ensure it resonates positively across different markets.In conclusion, a trade name (商业名称) is a vital component of a company's brand identity. It serves as a powerful tool for marketing and consumer recognition, helping businesses establish a unique presence in the marketplace. By understanding the significance of a trade name and investing in its development, companies can enhance their visibility, protect their brand, and ultimately drive sales. As competition continues to grow in various industries, the role of a strong trade name will only become more critical for businesses aiming to succeed and thrive.

在当今竞争激烈的市场中，强大品牌的重要性不容小觑。品牌通常代表着公司及其产品的身份。在品牌建设的各个方面中，商业名称的概念尤为重要。商业名称（trade name）本质上是企业运营并为客户所认知的名称。它与法律商业名称不同，后者可能不那么引人注目或令人难忘。例如，一家公司的法律名称可能是一些正式且技术性的名称，而其商业名称则可能是更具吸引力和市场价值的名称，能够与消费者产生共鸣。商业名称的重要性在于它能够在市场中创造出独特的身份。当消费者看到一个熟悉的商业名称时，它会唤起对与之相关的产品或服务的质量和可靠性的某种感受和期望。这种情感联系可以显著影响购买决策。例如，当有人看到商业名称“耐克”（Nike）时，他们立刻想到的是运动卓越和高质量的运动服装。这种认知不仅仅是由于广告，还因为多年来持续提供高质量产品的结果。此外，一个精心选择的商业名称可以帮助企业在竞争对手中脱颖而出。在许多类似产品的行业中，拥有一个独特的商业名称可以改变游戏规则。它可以吸引注意力，吸引那些可能会忽视不那么独特名称的顾客。想想看，商业名称“苹果”（Apple）如何与创新和尖端科技同义。这个名称本身简单，却在科技行业中承载着巨大的分量，使其在全球范围内立即可识别。商业名称的另一个重要方面是它的商标保护潜力。将商业名称注册为商标可以提供法律保护，防止其他企业未经授权使用。这意味着如果一家公司投入时间和资源来建立其品牌，它可以保护其商业名称不被竞争对手使用，从而维护其市场地位和声誉。然而，创建一个成功的商业名称并非没有挑战。它需要对各种因素进行仔细考虑，例如文化含义、市场趋势和目标受众。一个在一个国家效果良好的名称在另一个国家可能不会产生相同的效果。例如，一个在英语中听起来吸引人的商业名称在另一种语言中可能会有负面含义。因此，企业在最终确定其商业名称之前，必须进行彻底的研究，以确保其在不同市场中产生积极的共鸣。总之，商业名称（trade name）是公司品牌身份的重要组成部分。它作为营销和消费者认知的强大工具，帮助企业在市场中建立独特的存在。通过理解商业名称的重要性并投资于其发展，企业可以增强其可见性，保护其品牌，并最终推动销售。随着各行业竞争的不断加剧，强大的商业名称在企业成功和繁荣中的作用将变得愈加重要。